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Infinity Marketing Solutions Inc

Media Specialist Job at Infinity Marketing Solutions Inc in Greenville

Infinity Marketing Solutions Inc, Greenville, SC, United States


Job Description

Job Description
Description:

As a Media Specialist, you'll work across digital media channels to execute strategic plans for effective advertising campaigns on behalf of an assigned client roster.


Responsibilities:

  • Function as specialist within digital platforms working with assigned account leader to create and implement media strategies that align with client goals
  • Define ideal campaign structure, keyword strategy, and bidding strategy for each client
  • Lead campaign setup and execution across Google, Meta, emerging socials, and programmatic platforms
  • Prepare client invoices while managing budgets, reconciliation, and return on investment
  • Monitor performance, identify insights and implement optimizations to campaigns in accordance with established KPIs ensuring desired results
  • Setup, monitor, evaluate, and QA in-platform campaigns
Requirements:
  • Experience with Office 365, with advanced Excel proficiency
  • Technical platform experience managing large budgets and multiple stakeholders
  • Demonstrated proficiency in Google Ads, Bing Ads, demand side, and social platforms
  • Base understanding of the media planning/buying process
  • Previous media agency experience preferred