Digital Media Manager Job at United States Conference of Mayors in Washington

Background

The Digital Media Manager will be the primary lead responsible for developing and managing digital, social media and other creative content that enhances the U.S. Conference of Mayors’ leadership, influence, and brand awareness. This role involves creating compelling content, managing social media channels, engaging with the USCM social community, and collaborating with various stakeholders to ensure content accuracy and consistency. The ideal candidate will be creative, strategic, and proficient in using digital and social media tools and analytics.

Goals and Objectives

• Proactively develop and execute the organization’s digital strategy to promote key priorities, raise the profile of the organization, and effectively share the work of the organization and the nation’s mayors.
• Create and manage the organization's website, ensuring it is up-to-date, engaging, and reflective of current priorities.
• Support and streamline member and partner communications across all platforms.
• Support key organizational programs and priorities as needed.
• Support the Director of Communications and serve as an essential member of the Communications team.

Responsibilities

• Manage day-to-day social media strategy and activity for the organization on current and emerging platforms, including but not limited to X, Instagram, Facebook, LinkedIn, Flickr, YouTube, and Threads.
• Develop and manage digital campaigns promoting key organizational priorities.
• Develop a proactive social media calendar.
• Create and manage the organization's website, ensuring it is up-to-date, engaging, and reflective of current priorities.
• Support and manage day-to-day email marketing and communications for the organization.
• Lead the creation and management of published content, including video and blogs related to key programs and priorities.
• Manage the capturing and sharing of photos and videos from all organizational events.
• Analyze and report on the success of digital campaigns and social media strategy, including the use of Search Engine Optimization and social media marketing metrics.
• Establish key performance indicators to understand the efficacy of existing social campaigns and adjust strategy for further optimizations.
• Stay up to date with new and emerging trends to keep the organization’s social media presence relevant.
• Collaborate with the communications team to create content that aligns with broader organizational goals.
• As needed, travel for meetings and events; work some evenings and weekends.

Qualifications

• Ideal candidate would have 3-5 years in social media or a communications department, leading digital media management for key organizational accounts.
• In-depth knowledge of various social media and platforms and best practices for how to effectively use, including Hootsuite, Canva and analytics platforms.
• Experience with web advertising and marketing tools.
• Excellent writing and communication skills.
• Creative skills to produce graphics and video. Ideal candidate has experience with Adobe
• Creative Cloud suite, especially graphics tools.
• Experience and familiarity with WordPress.
• Attention to detail and skilled at follow-through.
• Strong interpersonal and organizational skills.
• Strong project management skills.
• Highly organized with ability to work independently.
• Experience and familiarity with MailChimp.
• Effective time management skills.
• Ability to travel several times a year.
• Bachelor’s degree.
• Prior experience managing social media specifically for political campaigns or advocacy organization a plus.

Reporting Structure

• The Digital Media Manager will report directly to the Director of Communications.
• She/He will engage with all Conference staff, mayors and their staff, business council members,
• and other partners as needed.

Benefits

• Competitive salary and benefits package
• Opportunities for professional growth
• A supportive and inclusive work environment

How to Apply

• Please submit your resume and a cover letter detailing your interest in the position and how your skills align with the role’s requirements. Email your application to hr@usmayors.org.

We thank all applicants for their interest in this position; however, only candidates selected for an interview will be contacted.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.