Social Media Manager Job at Bask and Lather Co in Yonkers

Who We Are

• Bask and Lather Co is a unique D2C hair care brand that exists to help women all over the world grow and keep hair that they love. We pride ourselves in offering powerful, natural products with affordable pricing.

The Opportunity

• We are looking for a dynamic team player to join our fast-growing company and facilitate social media presence and management. This role will partner with the current social media team and CEO to strengthen social media strategy and omni-presence to deliver social campaigns that drive brand awareness, customer acquisition and retention.

Duties and Responsibilities

• Manage organic social efforts, including strategy, creative, execution and analysis for the brand and brand’s CEO.
• Must be creative, an out-of-the-box thinker, savvy of social media channels and on-top of emergent and ongoing trends, including Instagram, Facebook, Tiktok, Youtube and Pinterest + develop social media content calendars for relevant platforms.
• Social media is dynamic, and trends change rapidly. A Social Media Manager should be adaptable and quick to respond to changes in the digital landscape.
• Participate in and film live events and behind the scenes content for various platforms including Facebook, Instagram, and TikTok.
• Must be comfortable being on camera and engaging with our audience via live streaming regularly.
• Collaborate with other teams, such as marketing, sales and customer service to ensure brand consistency.
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Research and manage potential exposure opportunities, such as sourcing and managing influencer social campaigns.
• Participate in social community building to grow visibility and engagement for multiple platforms and accounts.
• Community management- Respond to audiences and customers on social media (customer care best practices & engagement).
• Content curation- including graphics, reels, video content etc.
• Monitor and report on feedback and online reviews.
• Organize and participate in events to build community and boost brand awareness
• Utilize data, consumer insights and key messaging to tell compelling brand stories consistently and creatively across marketing channels.
• Competitor analysis.
• Leverage measurement tools and insights to provide weekly and monthly KPI and progress reporting, while finding ways to improve on metrics through testing and new initiatives.

Qualifications and Education Requirements

• Fully on-site position. Remote work not available.
• Minimum of 5+ years (internships do not count towards this) of experience in social media management.
• Passionate and excited to be a part of the brand and the beauty space.
• Good communication, attention to detail, time management and strong organizational skills
• Preferred- minimum requirement- Bachelor’s Degree in a related field (ex: business, marketing, advertising and/or technology)
• Proven ability to develop effective social medical strategies and communicate recommendations to executives.
• Experience in copywriting to drive branded content across channels.
• Able to make quick, effective decisions.
• Hands on attitude, team-player, analytical and ambitious.
• Must have experience with Canva, Adobe Photoshop, Capcut or other video editing software , Microsoft Excel, PowerPoint, Word, Google Docs/Sheets.
• A successful Social Media Manager combines strategic thinking, creativity, and analytical skills to build and maintain a strong online presence for the organization.