Social Media Manager

Position: Social Media Manager

Location: Hartford, Connecticut (Remote)

Required Skills

• Build and implement social media strategy to align with business goals and needs and focusing on brand objectives and KPI’s
• Collaborate with content creators to develop a content calendar that ensures consistent and engaging brand presence.
• Identify specific KIP’s and measurement framework for all social channels
• Oversee the execution of all social media posts and campaigns including, development, editing, approval and monitoring across all owned social channels
• Advise on social media accounts’ design to ensure brand consistency of SEM’s involved in executive LinkedIn program
• Suggest and implement new features to increase brand awareness and engagement
• Perform research on current benchmark trends and audience preferences, design tools and applications
• Work closely with various corporate and business partners to communicate process and to ensue alignment and shared understanding
• Develop an engagement model and process for all social content from inception to execution