Social Media Specialist

Job Posting: Social Media Specialist

Position: Social Media Specialist

Location: [San Diego, CA] (On Sight)

Job Type: Full-Time

Hourly: $25

About Us:

At Broken Yolk Café, we pride ourselves on offering a great work-life balance with consistent hours (Monday-Friday, 7:30 AM to 3:30 PM), and room for growth as we continue to expand. We offer health and dental benefits as well as some extra perks like free breakfast daily. As a company in its early stages of growth, we’re looking for independent, self-starters who are ready to grow with us.

Our brand traces its San Diego roots back to 1979, when the first location opened its doors in Pacific Beach. Since then, Broken Yolk Café has become a thriving franchise with 40 locations stretching across the country - and growing fast! We’re passionate about serving quality food, providing exceptional service, and creating opportunities for our team members to advance in their careers as we continue to expand.

Key Responsibilities:

• Develop, create, and post high-quality, engaging content (images, videos, reels, stories, infographics, etc.) for social media platforms including Instagram, TikTok, Facebook, Twitter, LinkedIn, and others.
• Work closely with the marketing team to align content with brand messaging, campaigns, and promotions.
• Stay up-to-date with social media trends, platform changes, and best practices to create innovative and engaging content.
• Write compelling captions and copy that resonate with target audiences, driving engagement and conversions.
• Collaborate with graphic designers, photographers, and videographers to develop original content ideas.
• Plan and execute social media calendars, including special campaigns, promotions, and events.
• Monitor social media performance using analytics tools, adjusting content strategies to optimize reach and engagement.
• Engage with followers, respond to comments and messages, and foster a strong online community.

Qualifications:

• Proven experience as a Social Media Content Creator or similar role.
• Strong portfolio showcasing your creativity and ability to produce engaging content.
• Proficiency in social media platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn, etc.).
• Skilled in content creation tools such as Adobe Creative Suite (Photoshop), Canva, Final Cut Pro, or similar software.
• Excellent writing, editing, and communication skills.
• Ability to manage multiple projects and work under tight deadlines.
• Passion for staying ahead of trends and experimenting with new content formats.
• Bachelor’s degree in Marketing, Communications, or a related field (preferred, but not required).

Perks & Benefits:

• Opportunity for career growth within a rapidly expanding company.
• Collaborative, creative, and inclusive work environment.
• Access to professional development resources.
• Health and dental benefits (for full-time employees).
• Paid time off and holiday pay.

How to Apply:

Please send your resume, a portfolio of your best work, and a brief cover letter explaining why you're the perfect fit for this role too!

We can't wait to see how your creativity can help us connect with our audience and grow our brand!