Media Sales Manager Job at BEK TV in Bismarck
BEK TV, Bismarck, ND, United States
Job Description
Job Title: Media Sales Manager
Department: Sales
Reports To: CEO/GM
Job Summary:
BEK TV is the only North Dakota-owned broadcasting company with a statewide broadcast footprint and a nationwide Internet (OTT) offering. BEK TV is a fully independent station group with 3 stations covering North Dakota, Western Minnesota and Eastern Montana. BEK produces and broadcasts over 250 live sporting events per year, over 1,100 local show episodes and was selected the Best of the Best local station 4 years in a row. We also broadcast over 2,000 syndicated show episodes not found on any other broadcast network nationally. Our live sports broadcast lineup consists of High School Sports, College Sports, Rodeo, Racing, NFL Pre-Season and more. We are recruiting for a Media Sales Manager who is creative and has proven to sell independent station inventory with excitement. The Media Sales Manager will be responsible for establishing sales strategy, train sales team members, carry a portfolio of key accounts, managing client relationships and generating revenue for BEK TV. The successful candidate will act as a liaison between the client and BEK TV helping clients plan, purchase, and optimize advertising campaigns across our broadcast platforms.
Key Responsibilities:
1. Client Relationship Management:
• Develop and maintain strong relationships with new and existing clients.
• Serve as the primary point of contact for clients, addressing their needs and concerns.
• Provide clients with timely updates on campaign performance and suggestions for optimization.
2. Sales and Revenue Generation:
• Identify new business opportunities and prospective clients within assigned markets or territories.
• Pitch and sell advertising solutions (e.g., spots, sponsorships, digital ads, or programmatic advertising) to new and existing clients.
• Negotiate contracts and pricing to meet both client needs and company revenue targets.
3. Campaign Planning and Execution:
• Work closely with clients to understand their advertising goals and target audience.
• Collaborate with internal teams ( marketing, sales, broadcasting) to develop tailored advertising strategies.
• Oversee the execution of advertising campaigns, ensuring they run smoothly and meet the agreed-upon metrics.
4. Performance Analysis and Reporting:
• Analyze the effectiveness of campaigns using metrics like audience reach, impressions, conversion rates, etc.
• Provide detailed reports for clients on campaign performance and recommend adjustments if necessary.
• Use data and insights to optimize future campaigns for better results.
5. Market and Industry Research:
• Stay updated on trends in broadcast media, digital advertising, and emerging technologies.
• Understand client industries to offer tailored solutions that best align with their objectives.
• Monitor competitors’ advertising strategies and client approaches in the broadcast media space.
6. Collaboration and Coordination:
• Work closely with other departments to ensure a smooth campaign delivery.
• Manage campaign timelines and coordinate necessary resources to meet deadlines.
• Coordinate with the traffic and billing department to schedule and confirm ad placements.
Key Skills and Qualifications:
• Sales Expertise: Ability to drive revenue through effective sales strategies and relationship building in smaller broadcast markets.
• Broadcast Media Knowledge: Understanding of broadcast advertising, including TV, and digital platforms.
• Negotiation Skills: Skilled in negotiating terms and pricing to benefit both clients and the company.
• Communications Skills: Strong verbal and written communication skills to interact with clients and internal teams.
• Project Management: ability to manage multiple client campaigns and deadlines simultaneously.
• Data-Driven Decision Making: Experience analyzing campaign data to inform strategies and deliver value to clients.
• Client-Centric Mindset: A focus on understanding client needs and delivering customized advertising solutions.
• Technical Proficiency: Familiarity with media planning tools and data analytics platforms.
• Develop Training: ability to train sales team members and show talent that are sales minded.
Education and Experience:
• Bachelor’s degree in marketing, Advertising, Communications, or a related field.
• Experience typically requires 10-15 years of experience in media sales, digital advertising or account management. Experience in broadcast media is a plus.
• Certifications (optional): certification in media buying, digital marketing or sales could be beneficial.
Compensation:
• Competitive salary base plus commissions.
• Performance-based incentives or bonuses.
• Benefits package ( healthcare, retirement, paid time off, etc.)
Contact Information:
BEK TV/KNDB-DT/KNDM-DT/KNGF-DT
Brenda Waletzko
Human Resource Manager
923 East Interstate Ave
Bismarck, ND 58503
brendaw@bektel.coop
Office: 701-475-1247