Social Media Manager Job at The Flex Company in Los Angeles

Flex is seeking a creative and culturally savvy Social Media Manager who has a proven track record of growing a brand’s voice and organic social media presence, especially on TikTok. This role will be responsible for managing our social strategy across all platforms, creating quick short form, engaging videos, and working with influencers and user-generated content (UGC) to build and grow our community. You’ll play a key role in shaping how Flex shows up in the digital space, using your skills in content creation, storytelling, and trendspotting to amplify our brand’s voice and reach.

Our ideal candidate will be passionate about social media and have experience making viral TikTok content that drives engagement. They’ll support our Head of PR & Community and broader marketing team to execute our content strategy while managing influencer relationships and UGC programs to deliver against a coordinated marketing calendar. Flex teammates thrive in a fast-paced, collaborative environment, and we’re looking for someone who can test, iterate, and pivot to optimize results. If you’re data-driven, love storytelling, and have a knack for building online communities, this role is perfect for you. Living in Los Angeles is a plus, and working remote is an option.

Key Responsibilities:

Manage Social Channels

• Execute content strategy, lead by Head of PR & Community, to attract, engage, and grow our community across all platforms, with an emphasis on TikTok.
• Create short form, engaging TikTok Videos weekly, with goals to post everyday and grow audience to 300K.
• Surface ideas, collect repostable content, optimize content based on insights and trends.
• Attend meetings to review channel performance, discuss upcoming content queue, and share influencer/UGC program updates. Submit creative briefs, as needed. 
• Turn ideation into shareable content by creating native video content and managing internal and external content creators (e.g. Flex team, Influencers, UGC) and their content.
• Schedule and ensure delivery of posts with appropriate copy, hashtags, tags, linkinbio urls, and/or shoppable links if applicable.
• Monitor social media accounts daily to engage with customers, flag comments for moderation, and amplify our voice.
• Assist with ad hoc marketing events and projects as needed, e.g. brand events, pop-ups, or retail specific initiatives.
• Key Deliverables
  • Maintain content calendar and planning tools 
  • Produce content on specified cadence across Flex’s social media channels
    • daily on TikTok
    • 3-4 times per week on Instagram
  • Host and/or moderate “live” sessions 
  • Compile and synthesize regular social media reports utilizing available tools to measure key performance indicators and track progress towards goal

Project Manage Influencer and UGC Programs 

UGC 

• Identify customer testimonial videos and secure permission to repost.
• Build a process to collect and curate share life-changing customer testimonials, experimenting with ways to acquire and feature these stories

Influencers/Affiliates

• Support Head of PR & Community with affiliates management on TikTok
• Evaluate affiliate metrics (e.g. engagement, views, comment quality, and audience) to identify and grow a funnel of curated list of influencers/affiliates 
• Develop strategic, authentic, product/symptom/themed campaigns for affiliate collaborations and manage the execution (budget, contracts, product samples, content creation, and posting schedule). 
• Analyze post-campaign metrics to assess the success of influencer collaborations

Key Deliverables

• Quantity and quality of influencer/UGC campaigns that validate the strategy
• Regular data reporting and insights that inform actionable recommendation

Requirements: 

• 3-5 years experience leading social media strategy and content creation for an omnichannel CPG brand
• Natural storyteller who can quickly learn and emulate our brand DNA, voice, and goals 
• Demonstrated success at growing both CPG brand and individual social media profiles on TikTok, Instagram also a plus.
• Experience managing influencers and outside agencies, a plus
• Comfort level with analyzing data and using those insights to take action and drive measurable improvements in social media strategy
• Clear communicator capable of delivering detailed briefs for internal and external stakeholders
• Strong awareness of US social media best practices, platform knowledge, and understanding measurement metrics of success.
• Experience starring in and quickly editing video content (a large part of the role)
• Lives and breathes social, culturally tapped-in, creative, passionate, funny.
• Open to testing, iterating, and pivoting for insights and results.
• Thrives in a fast-paced, ever-changing, data-driven/goal-focused environment. 
• Collaborative team player who enjoys working cross-functionally.
• Comfortable talking about all things vagina.

In 1 month, you will:

1. Familiarize with brand and strategy: Get fully immersed in Flex’s brand voice, values, and content strategy led by the Head of PR & Community, especially on TikTok.
2. Content calendar setup: Review the existing content calendar, identify gaps, and begin producing content to maintain the cadence on all social media channels.
3. Influencer and UGC audit: Conduct a full audit of current influencer partnerships and UGC testimonials, identifying areas of opportunity for growth or improvement.
4. Engagement monitoring: Start daily engagement with Flex's social media followers, flag moderation issues, and gather insights on audience sentiment.

In 3 months:

1. Content optimization: Begin optimizing content strategy based on platform insights and performance trends. Introduce ideas for TikTok that align with the strategy and have potential to go viral.
2. Influencer/UGC program management: Establish a streamlined process for identifying, curating, and securing permissions for UGC, and support the development of authentic influencer campaigns.
3. Campaign execution: Lead the execution of at least one major influencer/UGC campaign, including budget management, content creation, and post-campaign reporting.
4. Performance reporting: Provide regular social media reports on key metrics (e.g., engagement, follower growth, content performance), drawing actionable insights from the data.

In 6 months:

1. Community growth: Achieve significant growth in engagement and follower numbers on TikTok and other key platforms through consistent, optimized content delivery.
2. UGC and influencer partnerships: Expand the roster of influencers and UGC contributors, solidifying relationships that lead to authentic, high-quality content.
3. Content strategy refinement: Lead the ongoing refinement of the social media content strategy to ensure it remains fresh, relevant, and aligned with business goals.
4. KPI-driven campaigns: Continue launching and managing influencer/UGC campaigns, focusing on increasing the quantity and quality of campaigns and presenting data-driven recommendations for future initiatives.

About Flex

The Flex Company was founded on the belief that people deserve innovative, sustainable, life-changing period products. After years of disappointment and discomfort trying dozens of products, Lauren Schulte Wang founded Flex to create body-safe, medical grade alternatives that outperform traditional period products. Flex Disc and Flex Cup generate 60% less waste and have the capacity of up to three super tampons, all while maintaining the highest level of comfort through inventive engineering and rigorous testing.

Flex is sold at over 28,000 stores across the US and is the #1 better for you period brand based on units sold. Committed to making its life-changing products accessible to as many people possible, Flex is available at Target, CVS, and Walgreens, and at flexfits.com.

Flex is an equal opportunity employer. We recruit, employ, train, compensate, and promote regardless of race, ethnicity, religion, sex, gender, age, and other protected categories. From our hiring practices to the design of our flagship products, we believe equity and diversity is critical to the ideas, talent, and processes that help us create the most positive impact for our customers and for each other. We encourage people of all backgrounds and identities to apply to be a team member here. Moreover, Flex considers for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Flex collects personal information from candidates as part of the application and hiring process. California residents can view our CCPA Notice at Collection and Privacy Policy, which serves as our "Notice of Collection" for applicants and employees under the CPRA.

We pay competitive salaries, equity, & benefits including (but not limited to) medical, dental and vision health insurance, 401k, paid parental leave, open PTO, 401k, and a $1,000 annual learning credit.

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