Hiller Plumbing is hiring: Paid Media Specialist in Nashville

Are you a data-driven marketing expert passionate about creating and optimizing paid media campaigns to deliver measurable business results? Do you thrive on analyzing performance metrics, tying results from clicks to revenue, and driving down costs to maximize ROI? If so, we want you to join our team as a Paid Media Specialist! A BIT ABOUT US We are Hiller Plumbing, Heating, Cooling & Electrical-also known as "Happy Hiller." With locations across Tennessee, Kentucky, Alabama, and Florida, we provide everything from emergency services to preventive maintenance. Our goal is to offer the friendliest service with a smile, every time. At Hiller, we're committed to our employees' growth and our customers' comfort. Join us to be part of a family-owned company that prioritizes people. DAILY SNAPSHOT As a Paid Media Specialist, your focus will be on optimizing campaigns to drive a lower cost per lead and improve ROAS while connecting marketing efforts to meaningful business outcomes. You'll: • Plan, implement, analyze, and report on paid media campaigns across Google, Bing, and Meta platforms, aligning efforts with revenue targets and business goals. • Optimize campaigns to improve cost-efficiency, leveraging data-driven strategies to reduce cost per lead and achieve the best possible ROAS. • Take a lead role in marketing attribution, connecting each campaign to the customer journey from click to lead to job completion and revenue generation. • Manage strategic initiatives including keyword expansions, ad restructures, testing, remarketing, audience targeting, and strategic bidding strategies to maximize results. • Monitor and analyze campaign performance metrics, providing stakeholders with regular, insightful reports on campaign impact, cost efficiency, and revenue contributions. • Stay current on digital marketing trends, identifying new ways to improve personalization, automation, and audience segmentation. YOUR KEY ATTRIBUTES • Experience: 4+ years managing monthly paid spend of $50K+ across multiple platforms (Google Ads, Bing Ads, Meta Ads, TikTok Ads, etc.). • Technical Skills: Advanced experience with marketing attribution platforms and tools, such as Google Analytics 4 (GA4) for event-based tracking, Google Tag Manager for tracking setup, and marketing automation integrations (e.g., Zapier, Make, etc.) to connect ad performance with lead and customer data in ServiceTitan. • Analytical Mindset: Ability to dive deep into data, uncover insights, and drive optimization strategies to achieve lower costs per lead and improve ROAS. • Marketing Attribution: Strong understanding of full-funnel attribution methods to connect campaign activity with business outcomes such as clicks, leads, job completions, revenue, conversion rate, customer lifetime value (CLTV), and lead quality score, enabling optimized ad spend and improved ROAS. • Collaborative and Strategic: Strong communication skills to build relationships across teams and work collaboratively in a fast-paced environment focused on continuous improvement and innovation. OUR MISSION Be America's Best home service company by providing care, growth and opportunity ensuring every team member is happy. Hiller's 18 locations across 4 states, proudly offers a 100% satisfaction guarantee of high-quality residential home services. With more than 34 years in business, Hiller's family includes more than 850 Happy Faces, and a fleet of over 600 vehicles. WHY JOIN HILLER At Hiller, we are committed to investing in our employees to help them reach their full potential. Through the development of trade knowledge and soft skills, our employees can succeed in their career AND family goals. With our core value of CARE and standards that define who we are as a company, you will have the opportunity to build a lucrative and rewarding career. Here are even more reasons to join the Happy Hiller Team! - Our Family Owned & Care Culture - OUR VALUES - Healthy Work/Life Balance - Established Career Paths - Advancement Opportunities - Year-round work - NO LAYOFFS - 401k Plan w/ Company Match - Employee Referral Program - Regular Performance Reviews - Paid Training in our state-of-the-art facility BENEFITS - Medical, Dental & Vision insurance - Long and Short-term disability - Company paid $50,000 life insurance - Company paid vacation - Paid holidays - Medical Flex Spending accounts - Family care $70,000 - $85,000 a year Thank you to all applicants for your interest in this position. Please note that this role is onsite only located in Nashville, TN. Hiller is an EEOC employer. Applicants will be required to undergo pre-employment drug screens and background checks. APPLY NOW for immediate consideration-we're excited to meet you!