Social Media Specialist Job at Cartamundi - The United States Playing Card Compa

Join the worldwide leader in playing cards and in “play” solutions. Play is what keeps us going, and it always has been our greatest motivation. That's why we live different, play different.

We are seeking a highly motivated and experienced Social Media Specialist to join our team as the voice of the Bicycle brand. As a Social Media Specialist, you will be responsible for developing and implementing social media strategies to increase brand awareness, engagement, and drive traffic to our social channels. You will work closely with the marketing team to create and curate engaging content for various social media platforms, analyze social media metrics, and stay up to date with the latest social media trends and best practices.

Skills:

As a Social Media Specialist, you will utilize your excellent communication and analytical skills to develop and execute social media strategies that increase brand awareness and engagement. You will use your creativity and attention to detail to create and curate engaging content for various social media platforms. Your ability to analyze social media metrics will allow you to provide regular reports on social media performance and make data-driven decisions. Additionally, your experience with social media advertising, graphic design, and video editing will be beneficial in this role. Overall, your skills will be crucial in driving the success of our social media presence.

What you’ll do as a Social Media Specialist:

• Develop and execute social media strategies to increase brand awareness, engagement, and drive traffic to our media channel, website and blog
• Create and curate engaging content for various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn
• Collaborate with the marketing team to ensure brand consistency and alignment with overall marketing goals
• Analyze social media metrics and provide regular reports on social media performance
• Use data from Sprinklr and the organic social site’s reporting capabilities to recommend optimizations to posts and/or posting strategy
• Build social calendar around and support events, key initiatives, product launches, and available content together with Content Manager
• Manage a network of influencers/affiliates/ambassadors and the content they create to ensure they are aligned with brand values, initiatives and strategies
• Create and send PR packages to PR outlets, influencers/affiliates/ambassador
• Stay up to date with the latest social media trends and best practices
• Create compelling multimedia content, including videos, GIFs, and animations, developed and optimized for all relevant platforms

We’re looking for a Social Media Specialist with:

• Bachelor's degree in marketing, Communications, or a related field
• 2+ years of experience in social media management
• Excellent written and verbal communication skills
• Strong analytical skills and experience with social media analytics tools
• Ability to work independently and as part of a team
• Experience with social media advertising, campaigns across Meta
• Experience with graphic design and video editing
• Ability to work independently, manage large workloads, and keep deadlines
• Ability to interpret social media data and make data-driven decisions
• Experience in community management, including handling consumer inquiries and feedback.
• Knowledge of SEO and SEM best practices

Benefits a Social Media Specialist Can Expect from Cartamundi:

• Competitive pay
• Climate controlled facility
• 401(k) with company match
• Health, dental, and vision insurance starting day one
• HSA (Health Savings Account) and FSA (Flexible Savings Account)
• Life insurance
• Short-Term and Long-Term Disability
• Paid time off
• Tuition reimbursement
• Employee discounts on daycare, gym memberships, travel, and much more

Physical requirements and working conditions:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Walk up and down steps.
• Perform sedentary work on various computer systems (6 - 8 hours a day).as needed
• Move throughout entire facility to attend to various issues, service customers and attend meetings
• Work effectively in teams with strong communication skills and ability to facilitate as needed
• This Social Media Specialist position is located on-site in our Erlanger Kentucky facility

Apply today and discover the magic of making a difference at Cartamundi!

Cartamundi does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information on E-Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS dhs.gov/e-verify.

Candidates must be 18 years old to work for Cartamundi. No agencies please. No sponsorship available.

About Cartamundi:

At Cartamundi, we're all united by our common belief that world is better with play. Play is what keeps us going, and it always has been our greatest motivation. That's why we live different and play different. To us, it is not just an activity. It is a guiding mindset that reminds us to have fun, to be fair, to connect with people – across cultures and generations – and to embrace shared experiences.

We are a worldwide leader in playing cards and in “play” solutions.

Our owned brand portfolio includes a suite of heritage brands which go back as far as 1848, including global brands like Bicycle®, HRO®, Bee®, Copag®, Shuffle® and many locally loved brands. These brands combine craftsmanship with innovation as the basis for their continued relevance and positive contribution to the local communities that love and use these brands.

At Cartamundi, we have significant expertise in printing; our presses have been running since 1765. Today, our company has become the largest playing cards and board game manufacturer in the world and the trusted partner of leading toy companies. We make well-known brands such as Monopoly®, Uno®, Magic: The Gathering®, Guess Who ®, Pokémon®, Trivial Pursuit® every day.

As we look into the future and how entertainment evolves, we are bringing the digital world to the physical world and vice versa. We have a dedicated team of experts that is looking into future technologies, products, applications that can get our consumers and communities to truly live different and play different.

We are still a family-owned company with headquarters in Belgium and have a global network of 16 manufacturing facilities, 6 design centers, 1 digital studio and 1 global R&D center.