Social Media Manager Job at RXSIGHT INC in Aliso Viejo

Description:

RxSight® is an ophthalmic medical technology corporation headquartered in Aliso Viejo, California that has commercialized the world’s first and only adjustable intraocular lens (IOL) that is customized after cataract surgery. The company’s mission is to revolutionize the premium cataract surgery experience by allowing surgeons to partner with their patients to achieve optimized results for every unique eye.

Requirements:

OVERVIEW:

The Social Media Marketing Manager will oversee all social media on behalf of the Marketing Team. Duties include the creation and posting of content on all RxSight social media channels, analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build community online. This position will be responsible for overseeing the company's interactions with the public by implementing social media platforms' content strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Designing and Developing Social Media Strategies: Develop campaign, always-on, and ad hoc social content strategies to achieve growth in reach, engagement sentiment, and enhance brand awareness
• Managing Multiple Social Media Platforms: Oversee all social media platforms of the company, including LinkedIn, Facebook, Instagram, and Twitter/X
• Content Planning and Creation: Lead the development of social content calendars, content briefs, and creative assets that balance brand storytelling and commercial effectiveness and deliver them to the team for implementation
• Performance Analysis: Conduct performance analysis to measure the effectiveness of social media campaigns, providing reports, and offering recommendations for improvements and optimizing future campaigns
• Scheduling Content: Manage content posting schedules, utilizing social media management tools like Asana and Hootsuite
• Paid Advertising Campaigns: Create, manage, and optimize paid advertising campaigns on social media platforms
• Market Research and Competitor Analysis: Stay on the cutting edge of industry trends, prominent cultural conversations, new platforms, and best practices as well as conducting market and competitor research
• Creative Contribution: Ideate and create highly engaging content, ensuring it fits within the brand content pillars and helps fuel channel growth and engagement
• Reputation Management: Monitor and maintain the company or brand's reputation on social media by addressing negative reviews or comments

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

• In-depth understanding of social media, marketing, and advertising principles
• Copywriting
• Research
• Must have the ability to multi-task and adhere to strict deadlines
• Work in a fast-paced environment
• Good verbal and written communication skills
• Must be a motivated self-starter able to work independently
• Must have a sense of urgency combined with a problem-solving approach to completion of tasks
• Good organizational, prioritization, and interpersonal skills with the ability to work closely with others
• Excellent analytical skills
• Project management skills
• Must be able to communicate effectively with internal team members

SUPERVISORY RESPONSIBILITIES:

• This position will not have immediate supervisory requirements

EDUCATION, EXPERIENCE, and TRAINING:

• Bachelor’s degree in marketing, advertising, or business-related field
• 5+ years’ experience working in a marketing role with experience in social media marketing and communications, with a focus on medical
• Proven track record of running successful social media campaigns and fostering communities
• Good understanding of marketing and advertising principles
• Training to be completed per the training plan for this position as maintained in the document control system
• The training requirements on TRN-10007 Insider Trading Policy, TRN-10008 Global Anti-Bribery and Anti-Corruption Policy and TRN-10009 Code of Business Conducts and Ethics must be diligently completed within 30 days from the hiring date and on an annual basis

CERTIFICATES, LICENSES, REGISTRATIONS:

• None Required

COMPUTER SKILLS:

• Advanced in Microsoft Office Suite
• Canva, Photoshop, video editing and other design platforms for content development