Paid Media Manager Job at NDG Communications in La Plata

Are you a professional paid media marketer with a desire to demonstrate results in an ever-competitive digital marketing space? Are you fascinated by strategy, always looking to improve results through testing, excited when you find efficiencies and plugged into the ever-changing paid media space?

Do you have big ideas, an open mind, and an interest in residential real estate? Do you love to learn, grow, and be challenged, but can also remain calm under pressure? Would you describe yourself as driven, yet humble?

If so, you could be NDG's next Paid Media Manager.

At NDG, we are more than just a performance marketing firm; we are trusted guides in the home-buying journey. We innovate marketing strategies that challenge our clients and ourselves to serve home buyers better, ensuring they find their dream homes. Join our team, and you'll work with some of the nation's leading home builders and developers, contributing to meaningful projects that improve people's lives.

In this fully remote role, you will be a key member of our talented team, leading media strategy, lead generation efforts, and digital media channels. You will collaborate with the Digital Marketing Director, Media Analyst, and the Marketing Services team to manage and optimize paid media and lead generation strategies across Google Ads, Facebook Ads, Microsoft Ads, programmatic ad platforms, and more. Your goal will be to ensure we meet our clients' monthly targets by managing and optimizing their paid media accounts.

If you're looking to showcase your digital marketing and strategy expertise and be part of a service-minded team that strives for excellence, this could be your next opportunity. Let's connect.

RESPONSIBILITIES

Paid Search and Paid Social Strategy & Execution:

• Understand client strategies and align them with paid media efforts to meet client goals
• Setup and manage campaigns across Google Ads, Microsoft Ads, and Facebook Ads
• Managing campaign spending to ensure advertising stays within budget and deliver efficient results
• Review account performance and proactively make optimizations to ensure accounts are meeting KPIs and delivering against goals

Monitoring & Management:

• Regularly review accounts and make ongoing optimizations to ensure we are maximizing results and delivering efficient CPLs
• Ensure accounts are running in an efficient manor, ensuring spend and lead pacing is on track to meet monthly goals

Testing and Optimization:

• Create a cadence of consistent testing and optimizations across paid media channels
• Optimize and grow paid media campaigns through testing (A/B and multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.

Testing and Optimization:

• Partner with the Media Analyst to provide insights for monthly reporting, sharing optimizations, and next steps to drive continual improvement
• Monitor digital marketing trends, tools, and applications, helping to drive the direction of paid media strategies across the agency

QUALIFICATIONS

Experience / Skills:

• A minimum of 6 years experience within the paid media industries-with specific expertise in Paid Search, Paid Social, and Display platforms
• Solid experience with Google Ads, Microsoft Ads, Facebook Ads Manager, and Programmatic Display platforms-with experience using Demand Side Platforms (DSPs) preferred
• Knowledge of Google Analytics, Google Tag Manager, and Google LookerStudio for data/conversion tracking and visualization
• Google Ads certified in Search, Display, and/or Measurement
• Experience with keyword research and paid search campaign strategy
• Strong written and verbal communication, excellent analytical skills, and data-driven thinking
• Proficiency with G Suite applications (i.e., Google Sheets, Docs, Slides)

Key Characteristics:

• Strategic thinking, with the ability to understand business needs and adapt them to digital strategies
• Attention to detail and strong time management skills in a fast-paced business environment
• Desire to continually learn more about the craft, the business, and the industries we serve

BENEFITS

Compensation / Leave:

• Competitive annual salary based on skills and experience
• Excellent health care benefits including dental, vision, etc.
• 401K retirement plan with company matching contributions

Culture / Perks:

• A team that is a true "work family" that has fun together at agency outings, gatherings, and industry awards events
• Work from the comfort of your home office (this is a fully-remote position)
• Professional development planning, coaching, and mentoring program for every team member