Social Media Specialist Job at Elia Group Headquarters in Birmingham

 Company Summary 

ELIA Group is a multi-faceted, fully integrated real estate and hospitality company that acquires, develops, and manages commercial properties in landmark locations throughout the United States. In Real Estate & Development and Hospitality, we don’t sit back and let things happen, we make things happen! Whether we’re crafting deals or cocktails, our unparalleled attention to detail leads to award-winning real estate development and hospitality projects. 

Come join our expanding team that is headquartered in Birmingham, MI and has a growing presence in Nashville and play a meaningful role in continuing ELIA’s legacy of creating unique opportunities and iconic experiences! 

What You’ll Be Doing (Key Responsibilities) 
Elia Group is seeking a creative and highly motivated Social Media Specialist to join our team. In this role, you will be responsible for managing and executing social media strategies across our hospitality venues and corporate accounts. The ideal candidate is well-versed in social media platforms like Instagram, X (formerly Twitter), and TikTok, with a proven track record of growing accounts organically using best practices in social media management.

Your key responsibilities include: 

·         Content Creation: Produce engaging content, including photos, videos, and graphics, that aligns with the branding and voice of Elia Group and our hospitality venues.

• Content Scheduling: Regularly schedule and post content across all social media platforms using tools such as Iconosquare, Hootsuite, or similar software. Ensure content is aligned with events and promotional schedules.
• Community Management: Actively engage with followers by responding to direct messages (DMs) and moderating comments across all social media channels to foster a positive and interactive community.
• Social Media Strategy: Develop and implement social media strategies that drive engagement, brand awareness, and organic growth. Utilize best practices for maximizing reach and impact.
• Analytics and Reporting: Monitor social media performance using analytics tools, providing regular reports on key metrics, and making recommendations for improvement.
• Collaborative Support: Attend regular meetings with the operations and marketing teams to support business promotions and ensure social media efforts align with broader company goals.
• Platform Expertise: Stay updated on the latest trends and features across all major social media platforms and leverage them to enhance the social media presence of Elia Group properties.

·         Influencer Collaboration: Research, identify, and secure influencers to attend Elia Group events and experiences. Coordinate collaborations with influencers to create content that aligns with Elia Group's brand, ensuring they post on their channels and engage with ours to expand reach and engagement.

What We Expect of You 

At ELIA, we use our unique experience and contributions to deliver more than value – we set new standards! We seek someone that is looking for more than a job – we want to work with someone who is as passionate as us about what we do and how we go about doing it. 

Your success with us requires these qualifications: 

• Experience: Minimum of 2 years of experience in social media management is preferred.
• Platform Knowledge: Strong understanding and hands-on experience with Instagram, X (formerly Twitter), and TikTok. Ability to edit content into Reels and short form video a plus.
• Content Production: Proven ability to create high-quality, visually appealing content that drives engagement and visiting the restaurants and venues to capture this content while also reposting high value content from
• Tools Proficiency: Experience using social media management tools like Iconosquare, Hootsuite, or similar platforms.
• Communication Skills: Excellent written and verbal communication skills.
• Creativity: Ability to think creatively and bring fresh ideas to the table.
• Time Management: Strong organizational skills with the ability to manage multiple accounts and tasks simultaneously.
• Adaptability: Able to respond to social media trends and changes quickly and efficiently.

Competitive Salary and Great Benefits 

At ELIA, base pay is one part of our total compensation package. Your base pay will depend on your skills, qualifications, experience, and location. 

You’ll also receive competitive benefits, including comprehensive medical and dental coverage, participation in our 401(k) program, and a generous paid time off policy. Additionally, this role will be eligible for discretionary bonuses. 

Work Environment 

We’re a bold and imaginative team with a proven record. Our robust team has extensive subject matter expertise and cohesive team chemistry in every facet of our business. We’re strategic-planners and boundary-pushers in the best possible way. It’s important to our culture to have fun while also exceeding everyone’s expectations.  

This is a full-time position working in an office environment that is as unique and iconic as our business model.  You will typically work Monday through Friday 9:00 a.m. to 5:00 p.m, Work is primarily conducted in F&B venue settings and the corporate office. 

Physical Requirements 

At ELIA, we are all about setting you up for success! The physical demands described here are representative of those you must possess to successfully perform the essential functions of this role.  

This is primarily an office role that requires you to remain in a stationary position for long periods of time although standing in, and moving between, work areas may be required.  You will need to be able to operate a computer and other office productively machinery, such as a calculator, copy machine, and computer printer, for a significant part of each day. This role frequently requires you to move around our office or our other properties.  This role occasionally requires the ability to move objects weighing up to 25 pounds. You will also need to be able to operate a motor vehicle to visit various properties and meeting sites and communicate effectively in person, before groups, and over the telephone. 

Other Duties  

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.