Social Media Manager Job at Arrowhead Pharmaceuticals in Pasadena
Arrowhead Pharmaceuticals, Pasadena, CA, US
Job Description
Arrowhead Pharmaceuticals, Inc. (Nasdaq: ARWR) is a clinical stage biopharmaceutical company that develops medicines that treat intractable diseases by silencing the genes that cause them. Using a broad portfolio of RNA chemistries and efficient modes of delivery, Arrowhead therapies trigger the RNA interference mechanism to induce rapid, deep, and durable knockdown of target genes. RNA interference, or RNAi, is a mechanism present in living cells that inhibits the expression of a specific gene, thereby affecting the production of a specific protein. Arrowhead's RNAi-based therapeutics leverage this natural pathway of gene silencing.
Arrowhead is focused on developing innovative drugs for diseases with a genetic basis, typically characterized by the overproduction of one or more proteins that are involved with disease. The depth and versatility of our RNAi technologies enables us to potentially address conditions in virtually any therapeutic area and pursue disease targets that are not otherwise addressable by small molecules and biologics. Arrowhead is leading the field in bringing the promise of RNAi to address diseases outside of the liver, and our clinical pipeline includes disease targets in the liver and lung with a promising pipeline of preclinical candidates.
Arrowhead's corporate headquarters is in Pasadena, CA with research and development teams in Madison, WI and San Diego, CA. Our employees are nimble, science-driven innovators who are collaborating to bring new therapies to patients in need.
The Position
Let's do something amazing together! The Marketing Manager will play a critical role in driving Arrowhead's brand strategy across both Health Care Professional (HCP) marketing and corporate marketing as we prepare for the commercial launch of Arrowhead's leading investigational cardiometabolic medicine – Plozasiran (siRNA targeting APOC3). This product has demonstrated compelling clinical data to date and is in late-stage development for the treatment of various grievous conditions, including Familial Chylomicronemia Syndrome (FCS) and Severe Hypertriglyceridemia (SHTG). Over time, this role could expand to cover additional indications and products in the Arrowhead cardiometabolic portfolio.
The Manager will collaborate across teams to ensure consistent messaging, drive brand visibility, and lead marketing efforts that align with corporate goals. Reporting to the Director of Marketing, you'll drive brand awareness and contribute to Arrowhead's market growth.
This role is base onsite 5x a week at Arrowhead's Corporate Headquarters in Pasadena, CA.
Responsibilities
- HCP Marketing
- Lead the development and execution of marketing strategies for HCPs, ensuring alignment with Plozasiran's brand positioning and messaging.
- Oversee peer-to-peer marketing initiatives, including speaker bureau programs and HCP engagement campaigns.
- Ensure all promotional communications to HCPs maintain consistency and comply with regulatory guidelines.
- Corporate Marketing
- Drive corporate marketing campaigns, ensuring alignment with brand objectives and business goals.
- Collaborate with cross-functional teams to integrate marketing strategies into broader corporate plans, ensuring a unified brand message.
- Monitor campaign performance and optimize strategies to maximize ROI and brand impact.
- Lead content development for external communications, including events, social media, and key milestones.
- Stakeholder and Partner Management
- Build and maintain relationships with external partners, agencies, and vendors to ensure successful execution of marketing programs.
- Cultivate internal and external partnerships to enhance Arrowhead's brand presence and visibility in both HCP and corporate spheres.
Requirements:
- Bachelor's degree in marketing, communications, business, or a related field.
- 5 years of pharmaceutical marketing experience
- 2 years of experience managing external corporate marketing initiatives.
- 2 years managing HCP branding initiatives
- Strong cross-functional collaboration skills and the ability to lead strategic initiatives.
- Proven experience in managing corporate marketing initiatives and driving brand growth.
- Excellent communication, leadership, and project management skills.
Preferred
- Experience in the cardiometabolic and/or rare disease space
Arrowhead provides competitive salaries and an excellent benefit package.
All applicants must have authorization to work in the US for a company.
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