Social Media Assistant Job at ARQ Realty in Wilmington

We are seeking a Social Media Assistant to join our team! You will be responsible for generating content for several companies within the ARQ umbrella. This includes photo and video content for use across social media platforms. In addition to understanding key market information, as well as identifying areas of improvement to increase company revenue and brand awareness.

• Plan and execute strategies to build brand awareness and engagement across various platforms.
• Research and analyze industry trends, audience behaviors, and competitor insights. This should be done using tools like Facebook Insights, Google Analytics, Hootsuite, and more.
• Create and curate high-quality content in various formats. These include images, videos, infographics, and podcasts that align with the brand's voice.
• Manage social media accounts and communities. This includes scheduling, publishing, moderating, and responding to messages, comments, and reviews.
• Analyze and report social media performance metrics and insights. It includes reach, engagement, conversions, and ROI.
• Create regular reports and dashboards highlighting key metrics and trends. It may include monthly KPIs, A/B testing results, audience demographics, or user-generated content. Present them to relevant stakeholders, such as marketing managers or executives.
• Stay up-to-date with social media trends, tools, and policies. And share best practices and insights with the team or clients.
• Engage with influencers, partners, or brand ambassadors to amplify content reach.
• Support social media crisis management by responding promptly to negative feedback or issues so it cannot harm the brand's reputation.
• Create photo and video content for use on social media posts.

Qualifications

• Strong functional knowledge of social media principles, practices, and the desire to apply that knowledge in a professional environment.
• Ability to learn and adhere to brand standards and divisional marketing practices.
• Excellent written and oral communication skills.
• Ability to work well and quickly under pressure both individually and as a part of a team.
• Excellent project management skills to consistently meet deadlines.
• Ability to relate to and assist all members of our companies.