Director of Social Media Job at Levelwing Media, LLC in Charleston

LVLWNG IS a company passionate about doing work that creates emotional and remarkable responses. Our team members are in constant pursuit of lifelong learning and insight and truly love the craft of advertising. We believe in the power of relationships, and we love to take initiative to create meaningful action that positively impacts the businesses of our amazing clients. We also believe that success in this business starts with strong and differentiated brands, powered by innovative and creative advertisers. This is where you come in! Position Summary: The primary role of the Director of Social is to develop brands through social media. They set clear goals, build effective content strategies, and lead a team to identify target consumers, increase traffic, and boost engagement for the brands they support. This leader is responsible for guiding the social media team to create and maintain unique social media strategies. This person will manage a team of Social Media Managers and a Senior Social Media Strategist, who are focused on building our clients’ social media presence through community management, content planning and development, and influencer marketing. What You Bring: A Bachelor's Degree from a four-year college or university Ten or more (10+) years of social media experience within an Agency or Brand. Four or more (4+) years of people management experience. Prior experience with creating social strategies, managing campaigns across multiple social platforms, and reporting on performance. Prior in-platform and social management, social listening, & research tool experience. Prior experience in social planning, listening, and reporting tools (ex: Sprinklr, Meltwater, Brandwatch, Hootsuite, Helixa, Upfluence, Mavrck, etc.). Advanced knowledge of Microsoft suite of tools. Who You Are: You possess an executive presence able to command a room, develop rapport, present effectively, problem solve, and handle conflict with senior leadership to c-suite level individuals. You understand all forms of social media, current and emerging. You have excellent written, verbal, and visual communication skills. You have the ability to understand performance data and apply that to strategy. You are self-motivated, resourceful, and have an entrepreneurial spirit, bringing new ideas to your teams and client partners. You are detail oriented with a strong attention to follow-through. Primary Duties & Responsibilities: Developing and confidently presenting social strategies and campaigns to clients. Developing measurement plans to prove out the effectiveness against client goals, as a part of social strategy. Staying current with all social platform trends and evolutions (including but not limited to design, use of AI and VR/AR, innovation, etc.), delivering agency POVs internally and to clients. Establishing an organizational influencer marketing practice, which includes the development of influencer strategy, process for identifying, evaluating, and recommending influencers, management of content/campaigns, standardization of influencer contract templates, and establishment of 3rd party relationships to outsource influencer initiatives as needed. Bringing new and innovative ideas to clients and agency partners, stretching the vision to what could be vs. what exists today. Collaborating with the team/client on content development needs, partnering with the creative team on production related initiatives. Working with the Sr. Social Strategist and Social Media Managers to ensure content calendars, social campaigns, community management, and influencer initiatives are developed, activated, and reported. Providing strategic leadership and guidance to a team of innovative and talented Social Media Managers, who manage campaigns in platform, and overseeing their performance. Monitoring campaign KPIs and working with Social Media Managers to tell stories with the data. Providing insightful reporting, campaign recaps and case studies to client and agency partners. Promoting an enhanced culture of innovation and testing across the team and our client roster. Assisting in the hiring and on-boarding process for future social media team members. Serving as a positive resource and role model for all team members. Leading efforts to pitch and earn new business for the social team. Locations: Levelwing is committed to providing our team members with work environments that suit their lifestyles, as a result we operate as a remote and hybrid agency with office locations in Charleston, South Carolina and Nashville, Tennessee. Important Note: At Levelwing we are committed to providing excellent service to our clients. Although Levelwing is a remote and hybrid agency, to best support our clients continuously evolving campaigns, all Levelwing team members work eastern or central time zone. We encourage all qualified applicants to apply to any of our open positions. Disclaimer: The above job description is not an exhaustive list of all duties and responsibilities of the position and in no way is to be construed as a contract. As with all positions, employment is “at will” or voluntary on both the part of the organization and the team member. Employment is not for a set period of time and may be discontinued by either party for any reason with or without notice. Levelwing Media is an Equal Opportunity Employer. #J-18808-Ljbffr