Acquired Philadelphia

Sr. Paid Media Manager Job at Acquired Philadelphia in Philadelphia

Acquired Philadelphia, Philadelphia, PA, United States

Job Description

Title: Sr. Paid Media Manager
Location: Philadelphia, PA (Hybrid)

Acquired Philadelphia is a full service talent acquisition consultancy partnering with businesses locally and nationally to acquire and retain the right talent. We are on a mission to disrupt the outdated and overpriced recruiting and staffing industry.

Our client is a high-growth, full-service media and creative agency located in the heart of Philadelphia. Reporting into the SVP, Accounts, the Sr. Paid Media Manager will be responsible for leading a growing team of Paid Media Specialists and driving performance across a range of digital channels for our major US clients. This involves collaborating closely with the Account Management team and various stakeholders to ensure high-quality, consistent campaigns that meet client KPIs, campaign targets, and deliver ROAS.

Responsibilities:

Provide direction for media campaign operations and manage campaign performance alongside the team.
Oversee campaign delivery and digital campaign optimizations to ensure effective and competitive performance for our clients.
Identify opportunities to adopt new and emerging paid channels and placements.
Attend client meetings as the technical strategic lead and participate in new business pitches for RFPs.
Set up new process improvements, implement ways-of-working, and grow the skills of the digital team, particularly with GA4, GTM, and full cycle attribution and reporting with mainstream CRMs.
Support the senior leadership team in Philadelphia in growing our brand.

Requirements:

Minimum 4+ years working on paid media campaigns.
Proven experience leading a team and understanding the dynamics of an agency environment, including line management responsibilities.
Digital leader mindset, combining technical expertise with great people skills to build strong relationships with internal stakeholders.
Self-starter with a great learning attitude, able to learn and quickly pick up new capabilities.
Ability to prioritize and execute tasks under pressure and meet tight deadlines.
Strong attention to detail and ability to manage numerous projects simultaneously, with disciplined management of paid media campaigns.
Demonstrate a strong understanding of clients’ accounts to identify trends or issues that can then be raised with the wider team.
Be responsible for the team's timekeeping and ensuring in-house budgeting and time management software is updated daily.
Ability to analyze data and identify trends in customer behavior.
Willingness to travel to other offices and/or to client meetings as required.

Please note that this job description is confidential, and we cannot disclose the name of our client until we complete a candidate phone screen. Acquired Philadelphia is an equal opportunity employer.

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