VP of Acquisition & Media Job at Native Pet in St Louis

Title: VP of Acquisition & Media

Reporting to: CEO

Location: Remote or St. Louis

ABOUT NATIVE PET

Native Pet is re-imagining pet nutrition for a new generation of pet parents. We make dog-approved supplements to help consumers nourish their pets. We are in high growth mode as we scale across the digital and retail landscapes. Our ambition is to be the global leader in the pet consumable category.

ABOUT THE JOB

We are seeking a dynamic and results-driven VP of Acquisition & Media who can scale our performance media operation at Native Pet. This high-impact role will oversee strategy, execution, and optimization across all digital channels, including Meta, TikTok, YouTube, Connected TV & Linear TV. The ideal candidate will have a strong background in creative strategy, media planning, and performance optimization, with a proven ability to scale direct-to-consumer (DTC) businesses. They should be experts in identifying & scaling high performing creative and measuring omni-channel impact of media spend. They will work closely with our Senior Director of eCommerce & our Senior Director of Brand Marketing to grow our Omni-Channel business.

WHAT YOU WOULD BE RESPONSIBLE FOR

• Lead and Optimize Performance Marketing: Direct and enhance all performance marketing initiatives across key digital platforms (e.g., Meta, Google, TikTok) to accelerate customer acquisition and revenue growth.

• Expand into New Channels: Strategically test and scale emerging media channels, including YouTube, Connected TV, and Linear TV, to drive our omni-channel expansion and reach new audiences.

• Leverage Consumer Insights: Gather and synthesize consumer insights from multiple data sources to inform high-impact creative concepts that resonate with target audiences.

• Drive Creative Innovation: Develop and execute the creative strategy and briefing process for all paid media assets, ensuring collaboration with creative and content teams to align messaging with performance objectives.

• Enhance Attribution and Measurement: Establish advanced measurement frameworks to track platform-specific performance and innovate omni-channel attribution methods for channels with limited direct attribution. Use insights to continually optimize spend and align with broader business goals.

• Align Budgets and Targets: Collaborate closely with e-commerce and brick-and-mortar leaders to coordinate budget allocation, P&L targets, and marketing objectives that drive both online and offline growth.

• Integrate Campaigns Across Teams: Partner with the brand marketing team to synchronize on campaign strategies, product content, and new product launches, ensuring cohesive messaging and maximizing impact across all channels.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Proven track record sustainably scaling ad spend for a high growth DTC focused brand who has grown into an omnichannel consumer business.

• 7+ years of experience in performance marketing, with expertise in acquisition marketing across multiple channels (Meta, Google, TikTok, YouTube, CTV, Linear TV)

• Experience buying connected & linear TV; familiarity with Tatari preferred

• Experience working with MMM tools (preferably Haus or something similar)

• Strong expertise in creative strategy, particularly in deriving insights, crafting creative tests based on those insights, and scaling findings throughout creative & channel strategy

• Proven experience scaling customer acquisition efforts, managing multi-million-dollar budgets, measuring impact (both direct attribution & modeled impact)

• Strong analytical skills with a data-driven approach to decision-making.

• Experience collaborating with creative teams to produce performance-driven assets.

• Passion for pets and a deep understanding of the pet industry is a plus.

WHAT WE OFFER:

• Competitive salary with opportunity for equity/performance compensation

• Opportunity to join a venture-backed, high-growth startup in one of the fastest-growing categories in all of CPG

• Fun, empathetic, and caring team focused on your success and quality of life

• An open vacation and flex-work policy that is designed to give you the time you need to relax and restore over the course of the year

• Potential to work from wherever you want (remote, hybrid, in-person)

• Dogs and cats are welcome in the office (obviously!)