Paid Media Manager (Buyer) Job at Great HealthWorks in Fort Lauderdale

How You Will Make an Impact

• The Paid Media Manager (Buyer) will lead the development and execution of comprehensive paid media strategies tailored to maximize brand exposure, engagement, and conversions on Meta, Google, TikTok, YouTube, and Performance Max
• Manage substantial monthly budgets, exceeding $200,000/m on Meta and $200,000/m on Google, with a focus on optimizing spending efficiency and driving ROI
• Leverage your deep understanding of Meta's ad ecosystem, target audience options, and campaign structures to architect and fine-tune high-performance campaigns
• Implement advanced Google Ads strategies, including Search, Display, and Video, to amplify brand visibility and capture the audience's attention effectively
• The Paid Media Manager (Buyer) will utilize your expertise in data-driven audience targeting to deliver tailored ads to specific customer segments, optimizing ad relevance and engagement
• Implement rigorous A/B testing methodologies, refine ad creatives, placements, and targeting parameters to continuously improve campaign performance
• Analyze complex data sets, extract actionable insights, and create data-driven reports to inform strategy, optimizations, and stakeholder communication
• The Paid Media Manger (Buyer) will collaborate with design, content, and analytics teams to ensure seamless integration of messaging and branding across Meta and Google campaigns
• Keep abreast of industry trends, algorithm changes, and emerging ad formats, providing recommendations for incorporating new opportunities into strategies

What We Offer

• Amazing opportunities for career progression
• Dynamic, fun, entrepreneurial, and diverse culture
• Medical (PPO or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision and Telemedicine
• Health and wellness are a top priority – committed to self-care
• 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals)
• 2 Company-Wide Breaks, Summer & Winter
• Generous Paid Time Off and Paid Holidays
• Sick Time
• Personal Time
• Volunteer Time
• Employer Paid Life Insurance
• Health Savings Account (company contributes $30 bi-weekly)
• Voluntary Life and Dependent Insurance, Short-Term Disability, Long-Term Disability, Accident, and Critical Illness
• Employee Assistance Program
• Business casual atmosphere – jeans and sneakers are okay by us

What You Bring to the Table

• Bachelor’s degree
• 5-7 years of hands-on experience in paid media management, with a strong emphasis on Meta (Facebook and Instagram) and Google Ads.
• Strong understanding of full funnel digital marketing campaigns
• Familiarity with e-commerce, DTC, and consumer brand marketing trends
• Supplement based subscription business is a plus
• Proven track record of managing substantial monthly budgets exceeding $200,000 on both Meta and Google platforms
• In-depth understanding of Meta's targeting options, campaign structures, and advanced optimization techniques
• Expertise in Google Ads, including Search, Display, and Video campaigns, with a focus on driving measurable results
• Strong analytical skills, capable of interpreting complex data to derive actionable insights for campaign enhancements
• Fluent in English and Spanish is a plus

EOE, DFWP

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