Vice President, Offline Media & Strategy Job at Confidential in Boston

Vice President, Offline Media & Strategy

About the Company

Leading financial services company specializing in purchasing future payments for individuals

Industry
Financial Services

Type
Privately Held

Founded
1992

Employees
501-1000

Categories

• Financial Services
• B2B

Specialties

• structured settlement payment purchasing
• debt settlement
• and annuity puchasing

About the Role

The Company is in search of a VP, Offline Media and Strategy to lead and innovate in the areas of TV and direct mail. The successful candidate will be responsible for developing and executing a comprehensive offline media strategy that aligns with the company's growth objectives. This includes planning and deploying the offline marketing budget, driving an understanding of the impact of media investments on revenue growth, and ensuring a cohesive brand strategy that resonates with the target audience. The role demands a visionary leader with a proven track record in media planning and buying, particularly in a direct-to-consumer, performance-based environment. Applicants must have a minimum of 10 years of experience in offline media, with a strong focus on TV, direct mail, and radio. The VP will be expected to have strong analytical skills, excellent negotiation abilities, and a deep understanding of consumer behavior and market trends related to offline media. Proficiency in media planning tools and software is essential, as is the ability to manage large-scale media budgets and drive effective offline media campaigns. The role also requires the candidate to stay abreast of industry trends, new technologies, and best practices in offline media, and to have an established network within the media industry. The VP will work closely with creative teams, external partners, and agencies to ensure the development of best-in-class marketing campaigns that effectively communicate the company's value proposition and drive brand awareness.

Hiring Manager Title
head of marketing

Travel Percent
Less than 10%

Functions

• Marketing
• Strategy