Newlink® is hiring: Senior Manager, Social Media Strategy in Miami

As a Senior Manager, Social Media Strategy at Newlink, you will play a pivotal role in shaping and executing the strategic vision for our social media and digital marketing accounts from a strategic and creative perspective, ensuring alignment with client’s business objectives. You will lead and inspire cross-functional teams, oversee the development and implementation of innovative strategies, and foster strong relationships with both regional and global clients. This position also requires driving business growth by seeking opportunities within existing accounts, supporting RFPs, and contributing to company pitches.

This is a highly creative role where developing campaign concepts for social media, as well as mentoring and fueling younger team members with fresh ideas and fostering creativity for social media execution are pivotal.

Key Responsibilities:

Strategic Leadership

• Develop and implement comprehensive, results-oriented social media strategies that align with client goals and broader business objectives.
• Stay ahead of industry trends, platform updates, and emerging technologies to drive innovation and keep clients competitive.
• Ensure alignment across regional and global teams, maintaining consistency in strategy and execution.

Account Management & Growth

• Lead and guide account teams with a heavy focus on creative direction, ensuring all campaigns are both strategic and innovative.
• Act as the primary strategic lead for high-profile regional and global accounts.
• Identify opportunities to grow existing accounts, providing strategic solutions to address client challenges and maximize ROI.
• Contribute to new business pitches and RFPs, showcasing innovative strategies and creative approaches.
• Collaborate with clients to establish clear KPIs and deliver on business objectives.

Creative Oversight

• Oversee creative asset development, including content production, creative briefs, and campaign concepts.
• Plan and supervise creative photoshoots and videoshoots, ensuring deliverables align with client strategies and brand identities.
• Drive a culture of creativity across teams, inspiring innovative execution that elevates client campaigns.
• Maintain the quality and consistency of content and engagement across all social media accounts.

Team Leadership & Collaboration

• Lead, mentor, and inspire a team of social media professionals, fostering a culture of collaboration, creativity, and excellence.
• Actively mentor younger team members, infusing them with creative ideas and guiding their execution for social media success.
• Work cross-functionally with content, design, and paid media teams to deliver cohesive and impactful campaigns.
• Provide clear direction and performance feedback to ensure alignment with strategic goals.

Performance & Optimization

• Track, analyze, and report on campaign performance, offering actionable insights for optimization.
• Continuously refine strategies to exceed KPIs and achieve measurable results.
• Manage and allocate account budgets effectively to maximize ROI.

Client Relationships

• Build and maintain strong senior-level relationships with clients, serving as a trusted advisor.
• Proactively communicate opportunities, challenges, and successes, ensuring client satisfaction.

Bilingual & Global Expertise

• Leverage bilingual proficiency (English and Spanish) to manage and grow regional and global accounts.
• Ensure effective communication and strategic alignment across diverse teams and markets.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s preferred).
• Minimum of 8 years of experience in senior social media roles, managing regional and global accounts.
• Proven expertise in social media strategy, creative direction, and account growth.
• Agency experience is a must, with a strong understanding of fast-paced, client-focused environments.
• Strong organizational and project management skills with the ability to handle multiple priorities.
• Fluency in English and Spanish, with exceptional written and verbal communication skills.
• Proficiency in social media tools, analytics platforms, and understanding of the paid media landscape.
• Exceptional leadership and interpersonal skills, with the ability to mentor teams and build client trust.
• Flexibility to adapt to a fast-paced, dynamic environment.

What We Offer:

• A dynamic, collaborative work environment that values creativity and innovation.
• Opportunities to lead and grow high-profile regional and global accounts.
• The chance to work on cutting-edge campaigns with industry leaders.

This role is perfect for a creative leader who thrives on innovation and inspires teams to think outside the box, shaping the future of social media execution while achieving measurable success.

How to Apply:

If you are a strategic thinker, an expert in social media, and passionate about shaping the online presence of a global company, we invite you to apply for the Social Media Account Director position at Newlink.