Client Strategy Lead - Integrated Media Job at PMG in Dallas

As our Client Strategy Lead, you'll play a pivotal role in shaping the strategic direction for our client's Integrated Media Strategy. This position will see you orchestrating the development of robust media plans, honing business goals, and managing budget forecasts. With a firm understanding of performance metrics and a strong focus on continuous improvement, you'll navigate our clients' comprehensive internal structures and build strong relationships with key stakeholders. In this role, you will leverage your leadership skills, industry knowledge, and innovative thinking to significantly impact our clients' success and your team's evolution.

Responsibilities:

• Independently problem-solve issues effectively and expediently across external and internal contacts to ensure your team meets or exceeds expectations while leaning on the manager for support in direction.
• Must be a team-oriented and solutions-driven individual with insatiable curiosity, exemplary numerical proficiency (especially in Excel), and a meticulous eye for detail.
• Possess a robust understanding of media fundamentals and a customer-first, business-centric approach.
• Working directly with the Client Strategy Senior Leadership and media channel teams to create, update and present media plans.
• Optimize media plans supporting performance media strategies in partnership with channel and client strategy leads.
• Help to define budget allocation, media channel selection, and flighting, tracking plans in flowcharts to visualize and document media plans.
• Analyze performance for omnichannel paid media programs and campaigns and make recommendations for improvement with channel teams.
• Responsible for organizing, developing and presenting key client reporting deliverables such as Quarterly, Monthly and Weekly reporting across all performance media channels.
• Responsible for developing performance forecasts across all performance media channels in partnership with the client and channel teams.
• Responsible for driving test & learn agendas, reporting of results, and facilitating incrementality testing across all channels
• Accountable for omni-channel campaign performance, managing spend and budget allocation, and troubleshooting issues as they arise
• Partner with analytics to develop and maintain performance dashboards
• Synthesize research results and uncover overarching themes to drive the client's business forward
• Report on key metrics for campaign effectiveness and develop key findings for optimization, preparing reports and presentations to illustrate findings and provide recommendations.
• Collaborate with cross-functional internal and external teams to align paid media efforts with a variety of campaign plans and different projects.
• Navigate the client's internal structure adeptly, investing significant time in collaboration and working with key stakeholders to overcome any roadblocks within a matrix organization.
• Keep up in a fast-paced environment with shifting priorities while maintaining quick and effective communication with other team members.
• Stay up-to-date on industry trends, new media platforms, and technological advancements.

Skills & Experience:

• 5+ years of digital media experience with analytical responsibilities spanning test & learn agendas, reporting of results and incrementality testing
• Exposure to multi-touch attribution and/or media mix modeling
• Demonstrated ability to reliably identify actionable insights that are valuable to the team and to the client
• Experience with managing budgets for multiple media channels
• Outstanding analytical skills and experience in performance optimization
• Ability to build a coherent presentation with limited outside input
• Proficiency in Excel
• Strong presentation skills with proficiency in either PowerPoint or Keynote
• Self-motivated and like to learn new tools and technology
• Strong organizational and prioritizing skills
• Experience in Retail is a plus!