Paid Media Specialist (Remote/EST) Job at HomeX Services Group in Lincoln

About HomeX Services

At HomeX Services, we don't just own and operate home services brands - we drive their success through smart, data-driven marketing. We manage HVAC, plumbing, and electrical service brands, helping them thrive with innovative strategies that reach both B2C and B2B customers. We believe in blending cutting-edge technology with a personal touch, ensuring our marketing delivers results for every brand we support.

That's where you come in. We're looking for a Paid Media Specialist to join our team and take charge of our paid media campaigns across platforms like Google Ads, Facebook, and LinkedIn. If you have a passion for paid media, enjoy using AI-driven tools, and love finding the perfect way to connect with customers through data, we'd love to talk to you.

What You'll Do

As our Paid Media Specialist, you'll manage and optimize paid campaigns across various digital platforms, making sure we're reaching the right audiences and driving results for our brands. You'll collaborate with our team and leverage Albert.AI, our AI-powered marketing tool, to keep campaigns running smoothly. You'll dive into data, refine strategies, and bring new ideas to the table to ensure we're getting the best ROI.

Here's what your day-to-day will look like:

• Manage Campaigns: Run paid media campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn.
• Collaborate with AI: Work closely with AI to refine targeting, optimize budget allocation, and monitor real-time results.
• Keyword Research: Use tools like SEMrush, Google Keyword Planner, and Ahrefs to find the best keywords for our paid search campaigns.
• Competitive Research: Stay ahead of the game by analyzing what competitors are doing and helping us find new ways to stand out.
• A/B & Multivariate Testing: Experiment with ad creatives and landing pages to see what works best, then use those insights to improve future campaigns.
• Analyze Performance: Track performance metrics like CTR, conversion rates, and cost-per-click, then adjust strategies to get the most out of every dollar.
• Collaborate: Work with our creative and marketing teams to make sure everything from the ads to landing pages aligns with our goals.
• Optimize for Conversions: Focus on improving conversion rates by tweaking ad copy, creative, and landing pages using tools like Optimizely or Google Optimize.
• Audience Insights & Segmentation: Develop and refine audience segments, including retargeting and lookalike audiences, to make sure we're reaching the right people.
• Stay Up-to-Date: Keep tabs on the latest trends, updates, and privacy regulations in the digital ad space, and make sure our campaigns are compliant with all the latest rules.

What You'll Bring

We're looking for someone who's comfortable balancing the technical side of paid media with creative problem-solving. Here's what we'd love to see:

• Experience: 3+ years managing paid media campaigns on platforms like Google Ads, Facebook, and LinkedIn.
• Research Skills: Experience using tools like SEMrush, Ahrefs, Google Keyword Planner, and SpyFu for keyword and competitor research.
• AI Familiarity: Experience with AI-driven marketing platforms like AI is a plus, but we're happy to teach if you're willing to learn.
• Analytical Mindset: You're comfortable diving into the data, analyzing results, and using insights to make campaigns better.
• Certifications: We'd love to see you have one or more of the following certifications:
  • Google Analytics Individual Qualification (GAIQ)
  • Google Ads Certification
  • Facebook Blueprint Certification (like Facebook Certified Buying or Planning Professional)
  • HubSpot Inbound Marketing and/or HubSpot Ads Certification
  • Microsoft Advertising Certified Professional (Bing Ads) - preferred
  • CXL Conversion Optimization Certification - preferred
  • Certified Digital Marketing Professional (CDMP) - preferred
• Tech Skills: Proficiency in Google Ads, Facebook Ads Manager, Google Analytics, Tableau, and familiarity with Optimizely or Google Optimize for CRO.
• Privacy & Compliance Knowledge: A solid understanding of privacy regulations (GDPR, CCPA) and how they affect digital advertising.

Why You'll Love Working Here

We believe in fostering a supportive, innovative, and growth-driven culture at HomeX Services. Here's what we offer:

• Competitive salary based on your experience
• Comprehensive health, dental, and vision insurance
• Remote work flexibility
• Paid time off and holidays
• Opportunities for professional development and growth

Ready to Apply?

If this sounds like the kind of role you're excited about, we'd love to hear from you. Send us your resume and a cover letter to recruiting@homexservices.com and let us know why you're the perfect fit for the Paid Media Specialist role.

HomeX Services is all about creating smarter marketing solutions for the home services brands we support. We're looking forward to working with someone who shares that passion and can help us grow even more. Let's make great things happen together!