SEO and Paid Media Specialist

We are seeking an experienced and knowledgeable SEO and Paid Media Specialist to join our pool of candidates. Your main role will be to strategize, implement and monitor our company’s Search Engine Optimization in a bid to improve our online presence, increase web traffic and maximize conversion rates.

Must be local to Nashville, open to freelance or long-term contracts.

W2 Pay: $35/hr- $55/hr

Responsibilities:

• Perform thorough keywords research and identify gaps in our content or areas of improvement in our web design en route to top page ranking.
• Monitor and analyze company website's performance through analytical tools like Google Analytics, prepare detailed strategy reports.
• Implement and supervise SEO/SEM (Search Engine Marketing) strategy.
• Understand search engine algorithms and ranking methods and optimize the website accordingly.
• Keep abreast with up-to-date SEO strategies and algorithms and impart the updates to the rest of the team.
• Develop and implement link building strategy.
• Recommend changes to the website's architecture, content, linking and other factors to improve SEO ranking

Requirements:

• Proven track record of success in SEO roles and knowledge of the search engine industry, SEO best practices, search engine algorithms and ranking strategies.
• Proficiency with SEO reporting and analytical tools (Google Analytics, WebTrends, and SEMRush)
• Understanding of HTML, CSS, and JavaScript development and constraints.
• Excellent verbal and written communication skills with the ability to make technical language simple to understand.
• Bachelor's degree in a related field is preferred