Social Media & Influencers Director (Hybrid) Job at Bellami Hair in Los Ange

Description:

We are seeking an experienced Social Media & Influencer Director to lead and elevate our social media presence, drive brand awareness, and increase engagement across our platforms. As a strategic and creative leader, you will develop and execute data-driven social media strategies, oversee content creation, and collaborate with cross-functional teams to deliver cohesive and impactful messaging. This role will report directly to the VP of Marketing and oversee both Professional and Direct-to-Consumer.

Hybrid Work Environment: 3 days onsite, 2 remote (Tues, Wed are core days with the third day, your choice)

Compensation: $143,000+

Bonus Eligibility: 10%

Key Responsibilities

• Strategy: Develop and implement a comprehensive social media strategy that aligns with overall marketing and brand objectives for Instagram, Facebook, YouTube, Tik Tok and Pinterest – across both Professional and Direct-to-Consumer channels.
• Campaign Management: Plan, execute, and optimize social media campaigns that drive engagement, grow follower base, and enhance brand awareness.
• Community Engagement: Monitor and respond to audience engagement, manage online reputation, and foster a positive community across social channels.
• Content Oversight: Oversee the planning, creation, and scheduling of content across social platforms, ensuring consistent messaging, tone, and visual style.
• Influencer & Partnership Management: Develop and manage influencer and brand partnership strategies to extend reach and credibility. Set up the full-funnel network of Influencers to drive engagement and provide content. Leverage platforms such as Aspire or LTK to grow the influencer network.
• Trend Analysis: Stay up-to-date with social media trends, tools, and best practices, proactively suggesting new approaches.
• Budget Management: Oversee the social media budget, including paid ad spend, tool subscriptions, and partnerships, ensuring cost-effective use of resources.
• Team Leadership: Lead and mentor the social media team, providing guidance on content creation, brand voice, and best practices. Manage 3 Managers and 1 Coordinator.
• Cross-Functional Collaboration: Partner with marketing, PR, product, and creative teams to ensure cohesive brand messaging and support larger campaigns and product launches.
• Analytics & Reporting: Track key metrics, generate performance reports, and provide insights to optimize strategy and demonstrate ROI.

Requirements:

Experience:

• 7+ years in social media marketing in the Beauty, or Fashion industry
• 3+ years of experience managing a social media team

Education:

• Bachelor’s degree in marketing, communications (or equivalent experience).

Skills:

• Proficiency in social media management tools (e.g., Dash Hudson, Aspire).
• Strong understanding of major social platforms (Instagram, Facebook, TikTok, Pinterest, YouTube, LinkedIn, etc.) and emerging channels.
• Passionate about content creation, brand storytelling and audience engagement.
• Exceptional writing, editing, and communication skills.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Ability to manage multiple projects and teams in a fast-paced environment

About Us

Bellami Hair is a subsidiary of Beauty Industry Group. Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment.

With more than 500 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.

The company headquarters are located in Salt Lake City, Utah, with additional offices in California, New Jersey, Arizona, Australia, Germany, Canada, and the UK.

Benefits

• 401(k) with company match - $ for $ up to 4%
• Vacation/Holiday Leave
• Medical/Dental/Vision
• Life and AD&D Insurance
• Access to hundreds of discounted beauty products
• Opportunities for growth and advancement