e-Commerce Paid Media Specialist Job at Maxwood Furniture in Charleston

Description:

Maxwood Overview:

Maxwood Furniture is a rapidly growing design, import, and distribution company with a selection of nationally renowned furniture brands. Since launching over two decades ago, we have grown to manufacture several distinct product lines that we sell across a variety of platforms and popular retailers including Amazon, Wayfair, Overstock, Rooms to Go, and Target.

We are seeking a new member to add to our e-Commerce team. Are you ready to be a part of something amazing?

Position Overview:

We are looking for a data-driven advertising specialist who has the skills and creativity to help us optimize the advertising effectiveness for all of our ecommerce websites. The successful candidate will manage and optimize our advertising campaigns on Google, Meta, and other paid media channels on a daily basis. We are a quickly growing business and the right person can make a huge impact.

Primary Responsibilities:

• Plan, develop, and execute comprehensive paid media strategies to increase revenue using PPC, DSP, STV and more.
• Provide pay-per-click reporting and analytics daily/weekly/monthly through automated trackers.
• Work with marketing teams to understand brand tone, priorities, and objectives.
• Plan and ensure campaigns and creative are consistently deployed across a variety of different channels.
• Coordinate efforts with team members managing marketplace advertising campaigns (like amazon/wayfair etc).
• Execute A/B ad tests, collect and analyze data, identify trends/insights in order to achieve maximum ROI across paid channels.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor SEM campaigns
• Maintain knowledge on best practices, upcoming technologies, and advertising platforms.

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Vision insurance
• Paid time off
• Professional development assistance

Schedule: 8-hour shift

Ability to Commute: Daniel Island, SC 29492 (Required)

Requirements:

Education & Experience:

At Least 4 years’ experience in E-Commerce advertising management. Specific Key skills we are looking for:

• Minimum 2 years proven expert knowledge of:

1. Google AdWords/Microsoft Ads Campaign Development & Management (Search & Shopping)
2. & Instagram Ad Management
3. Ad A/B Testing + Optimization

• Demonstrated knowledge of digital marketing technologies, including targeting, website analytics, and media tracking tools
• Demonstrated knowledge of optimizing campaign structures & bidding strategies
• Strong analytical skills, including data manipulation and campaign performance analysis skills
• Ability to perform click-through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
• Agency experience welcome.
• Exceptional written and verbal communication and presentation skills (English)

We are looking for a team player that displays the following competencies:

• Highly self-motivated and data-driven individual
• Strong organizational and analytical skills are a must for success
• Personable and excellent communication skills; with emphasis on collaboration
• Adapt to constantly changing situations; ability to perform multiple tasks with multiple priorities
• Able to work under pressure; flexible and able to work with all types of personalities