Social Media and Marketing Specialist Job at House of Wu in Fort Myers
House of Wu, Fort Myers, FL, US
Job Description
We are seeking a creative Social Media and Marketing Specialist to join our team. The ideal candidate will be responsible for managing and growing our social media presence across various platforms. If you love the Fashion industry, this is an ideal job for you!
Primary Responsibility: Ongoing management and growth of House of Wu’s social media presence in alignment with business strategies and direction and balance creative thinking with organized planning to develop innovative, effective marketing strategies and initiatives that help the Company to thrive in the formal wear industry.
Essential Duties:
- Collaborate with cross-functional teams to develop marketing and communication plans that leverage the social media space; own the strategy and the execution of the ideas.
- Responsible for developing content across owned and earned social channels. This should include blog posts, status updates, pins, photos, and videos.
- Create, manage, and grow business presence across social media channels, including, but not limited to, blogs, Instagram, Facebook, Pinterest, LinkedIn, YouTube, and TikTok.
- Leverage measurement tools to provide progress reports and insights, while continually finding ways to improve on those metrics through testing and new initiatives.
- Assist in the upload of new product content for and all websites.
- Create and design layouts for catalogs, magazine ads, and posters.
- Assist in detail operations of trade shows, photo shoots, and marketing promotions, including concept and set design, hiring of temporary help, model selection, and showroom set up and tear down.
Knowledge & Skill Requirements:
- A Communications, Marketing, or Media based degree.
- Previous work-related experience with social media channels, including Facebook, Pinterest, LinkedIn, YouTube, Instagram, and TikTok.
- Experience and proficiency in Adobe products.
- Excellent written and verbal communication and presentation skills.
- Good computer skills (Microsoft office).
- Excellent time management and multi-tasking skills.
- Ability to work with minimal guidance or supervision in a time-critical environment.
- Flexible team player with ability to function in a dynamic environment.
- Flexibility to adapt quickly to changing business needs and processes and to make quick, accurate, appropriate decisions.
Work schedule is primarily Monday thru Friday from 9:30 a.m. to 6:00 p.m. Position will include working on occasional weekends and special events that might take place after normal working hours, i.e., Fashion Shows and Photo Shoots. Position may require occasional travel.
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