Zenimax
Zenimax is hiring: Global PR Director in Rockville
Zenimax, Rockville, MD, United States
Overview Bethesda, part of the ZeniMax Media Inc. family of companies, is an award-winning creator and worldwide publisher of interactive entertainment. Titles featured under the Bethesda label include blockbuster franchises such as Starfield, The Elder Scrolls, DOOM, QUAKE, Fallout, Wolfenstein, Dishonored, The Evil Within, Prey, and RAGE.
The Bethesda Global PR Director is responsible for setting overall global communications strategy and direction for Bethesda’s games, brand, and internal communications. They will build and manage a top-class global PR team to drive awareness and player engagement across all our titles. This role reports into the Sr. Director of Content Communications at Xbox.
Location: United States (Preferred locations: Rockville, Hunt Valley, or Austin)
Responsibilities Setting and executing on communications strategy globally
Leading internal communications efforts for Bethesda employees, in partnership with Bethesda leadership
Managing Bethesda’s brand and reputation opportunities as well as crisis communications issues
Planning and preparing executives for media moments and speaking opportunities
Collaborating with Xbox stakeholders to leverage communications opportunities and support Xbox initiatives
Driving and managing the communication team to ensure AAA communications campaigns that reach new players and delight existing players
Delivering a cohesive PR Plan for every title that aligns with the global Marketing, Community, and Events strategy
Building and maintaining positive relationships with key stakeholders across the business
Establishing an effective system of internal reporting and communication throughout the HQ and international offices
Managing and directing PR agency resources
Aligning and managing budgets with Global Marketing and Xbox stakeholders
Supporting the community team by aligning campaign efforts to improve consumer awareness and engagement
Maintaining relationships with all external agencies ensuring brief and budget guidelines have been met
Retaining excellent relationships with all external partners via regular visits and discussions regarding campaign progress
Overseeing product press events, particularly featuring senior studio and management staff
Assessing campaign effectiveness for all titles and implementing new ideas to grow coverage
Proactive media relationship management in partnership with agency and Xbox
Leading trade show and product demonstration efforts in partnership with Global Marketing
Qualifications Bachelor's Degree in a related field
10-15 years’ experience in public relations and/or marketing for a video game developer or publisher
Familiarity with Bethesda products preferred
Preferred Skills Strong writing skills and the ability to articulate concepts, messages, and strategies
Effective organization and planning skills with the ability to prioritize multiple projects
Analytical, troubleshooting, decision-making, and problem-solving skills
Effective leadership skills
Proactive and highly motivated
Proficient in all Microsoft Office products
Salary Range The typical base pay range for this position at the start of employment is expected to be between $130,000 - $290,000 per year. The applicable base pay range will depend on the candidate’s primary work location and various factors such as the complexity and responsibility of the role, job duties, and relevant experience.
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