SEM Senior Associate Job at PMG in Dallas
PMG, Dallas, TX, US
Job Description
We are PMG
Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.
The team is looking for innovative problem solvers to join our growing Paid Search Marketing (SEM) team. We are looking for agile individuals who have a passion for SEM and are looking for engaging challenges that will help shape the search landscape for our clients and the industry. Our team thinks about search marketing in a unique lens, finding new ways to solve old problems--and embracing new opportunities--while creating an environment where everyone has opportunities to thrive as professionals and people.
SEM Senior Associates are responsible for owning account implementation and ensuring performance meets client goals. Additionally, they are responsible for contributing to strategic initiatives for the account, and are an active participant in client communication. They also help to coach junior team members, provide insights for internal leadership and manage client relationships.
Responsibilities
- Managing of feed-based campaigns for retail accounts
- Using best practices and tools, create new paid search (SEM) campaigns to achieve client performance goals
- Optimize paid search (SEM) campaigns on a daily, weekly, and monthly basis to achieve performance goals
- Manage the execution of search marketing campaigns & ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing & forecasting, keyword research and expansion
- Optimize campaign/program performance through continuous testing & analysis of performance opportunities - Assist in budget management of all assigned paid search accounts and make recommendations for continuous improvement
- Responsible for the building and maintenance of reports using search platform data as well as data from additional sources
- Maintains awareness of SEM Industry trends and impact to client & assigned accounts
- Leverages PMG's proprietary technology platform Alli to drive business results and impact for clients.
Skills & Experience
- 3+ years related paid search experience
- Strong baseline Paid Search knowledge in testing and campaign management
- In-platform management across Paid Search engines
- Strong verbal and written communication skills
- Strong team player
- Strong analytical skills with proficiency in Microsoft Excel and basic understanding of SQL
- Self-motivated and likes to learn new tools and technology
- Experience with retail focused Performance Max campaigns
What We Offer
- Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
- Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement Plans: Plan for your future with our competitive 401(k) matching program.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Pet Insurance: Protect your pet's health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
What Sets Us Apart
Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.