Meyer
Media Buyer, Retail Specialist Job at Meyer in Vallejo
Meyer, Vallejo, CA, United States
Content Summary: Media Buyer, Retail Specialist at Vallejo, for Meyer
About Us:
Meyer Corporation is a cookware manufacturer with a portfolio housing a diverse range of consumer brands, each with a strong presence in both online and offline retail spaces. Our brands are distributed across leading retailers like Walmart, Target, Amazon, Kohl's, and more. We are seeking a results-driven Media Buyer to manage and execute media strategies across multiple retailer platforms, driving growth and performance for our brands.
Your Role:
The Media Buyer will be responsible for planning, executing, optimizing, and managing digital media buys across several major retailer platforms for multiple brands under our portfolio. This role requires a deep understanding of retail media networks, digital advertising platforms, and performance-driven marketing strategies. The Media Buyer will collaborate with the Growth Marketing team, Brand teams, and external partners to ensure campaigns are aligned with broader business goals.
Core Responsibilities
Media Planning & Execution:
- Develop, plan, and execute media buys across retail media networks (Amazon, Walmart, Target, etc.) to drive performance and brand growth.
- Manage campaigns across digital channels including display, paid search, video, and sponsored product ads on retailer platforms.
- Collaborate with brand teams to create media plans that align with product launches, promotional events, and seasonality.
Performance Optimization:
- Monitor and optimize campaign performance to ensure that key performance indicators (KPIs) such as ROAS, conversion rate, clickthrough rate, and customer acquisition costs are met.
- Conduct A/B testing to optimize ad performance and placements across various retailers where applicable.
- Use data-driven analysis to adjust bidding strategies, audience targeting, and creatives to enhance campaign effectiveness.
Budget Management:
- Allocate budgets across brands and campaigns effectively, ensuring optimal performance within budgetary constraints.
- Track spending, maintain pacing reports, and manage monthly billing and reconciliation with finance teams.
Reporting & Insights:
- Provide regular reporting and insights to internal stakeholders on campaign performance, highlighting key metrics, trends, and actionable recommendations.
- Utilize analytics tools and platforms to track media spend, performance metrics, and provide optimization recommendations.
- Work closely with Performance Marketing Manager to ensure media strategies align with broader marketing and sales goals.
Retail Platform Relationships:
- Manage relationships with retail media network representatives to stay ahead of platform updates, new opportunities, and best practices.
- Negotiate media rates and manage insertion orders to maximize ROI across media buys.
Cross-functional Collaboration:
- Partner with internal teams including Growth Marketing team, brand teams, and creative teams to ensure seamless execution of media campaigns.
- Collaborate with agency partners, when necessary, to support larger media initiatives across the portfolio.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- 3-5 years of experience in media buying, specifically across retailer platforms such as Amazon Advertising, Walmart Connect, Roundel (Target), Criteo, PromoteIQ, Instacart, and others.
- Strong analytical skills with the ability to use data and insights to drive decision-making and optimize performance.
- Proficient in managing media budgets, pacing, and performance reporting.
- Experience with DSP platforms (Walmart DSP, Amazon DSP) and familiarity with programmatic buying.
- Excellent communication and organizational skills, with the ability to manage multiple brands and projects simultaneously.
- Intermediate Excel skills and experience with analytics and reporting tools (e.g., Amazon Attribution, Walmart Connect reporting, Criteo, etc.).
Preferred Skills:
- Experience in omni-channel marketing strategies.
- Strong understanding of e-commerce and retail landscape, including trends, challenges, and opportunities within retail media.
- Familiarity with Google Analytics and other performance tracking tools.
- Experience with Asana, Slack, and other productivity tools.
- Experience working with a CPG brand.
- Experience working cross-functionally with Marketing and Sales.
- Knowledge of creative best practices for retail media and understanding of brand storytelling through advertising.
$64,000 to $66,560, DOE
Meyer Corporation is a cookware manufacturer with a portfolio housing a diverse range of consumer brands, each with a strong presence in both online and offline retail spaces. Our brands are distributed across leading retailers like Walmart, Target, Amazon, Kohl's, and more. We are seeking a results-driven Media Buyer to manage and execute media strategies across multiple retailer platforms, driving growth and performance for our brands.
Your Role:
The Media Buyer will be responsible for planning, executing, optimizing, and managing digital media buys across several major retailer platforms for multiple brands under our portfolio. This role requires a deep understanding of retail media networks, digital advertising platforms, and performance-driven marketing strategies. The Media Buyer will collaborate with the Growth Marketing team, Brand teams, and external partners to ensure campaigns are aligned with broader business goals.
Core Responsibilities
Media Planning & Execution:
- Develop, plan, and execute media buys across retail media networks (Amazon, Walmart, Target, etc.) to drive performance and brand growth.
- Manage campaigns across digital channels including display, paid search, video, and sponsored product ads on retailer platforms.
- Collaborate with brand teams to create media plans that align with product launches, promotional events, and seasonality.
Performance Optimization:
- Monitor and optimize campaign performance to ensure that key performance indicators (KPIs) such as ROAS, conversion rate, clickthrough rate, and customer acquisition costs are met.
- Conduct A/B testing to optimize ad performance and placements across various retailers where applicable.
- Use data-driven analysis to adjust bidding strategies, audience targeting, and creatives to enhance campaign effectiveness.
Budget Management:
- Allocate budgets across brands and campaigns effectively, ensuring optimal performance within budgetary constraints.
- Track spending, maintain pacing reports, and manage monthly billing and reconciliation with finance teams.
Reporting & Insights:
- Provide regular reporting and insights to internal stakeholders on campaign performance, highlighting key metrics, trends, and actionable recommendations.
- Utilize analytics tools and platforms to track media spend, performance metrics, and provide optimization recommendations.
- Work closely with Performance Marketing Manager to ensure media strategies align with broader marketing and sales goals.
Retail Platform Relationships:
- Manage relationships with retail media network representatives to stay ahead of platform updates, new opportunities, and best practices.
- Negotiate media rates and manage insertion orders to maximize ROI across media buys.
Cross-functional Collaboration:
- Partner with internal teams including Growth Marketing team, brand teams, and creative teams to ensure seamless execution of media campaigns.
- Collaborate with agency partners, when necessary, to support larger media initiatives across the portfolio.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- 3-5 years of experience in media buying, specifically across retailer platforms such as Amazon Advertising, Walmart Connect, Roundel (Target), Criteo, PromoteIQ, Instacart, and others.
- Strong analytical skills with the ability to use data and insights to drive decision-making and optimize performance.
- Proficient in managing media budgets, pacing, and performance reporting.
- Experience with DSP platforms (Walmart DSP, Amazon DSP) and familiarity with programmatic buying.
- Excellent communication and organizational skills, with the ability to manage multiple brands and projects simultaneously.
- Intermediate Excel skills and experience with analytics and reporting tools (e.g., Amazon Attribution, Walmart Connect reporting, Criteo, etc.).
Preferred Skills:
- Experience in omni-channel marketing strategies.
- Strong understanding of e-commerce and retail landscape, including trends, challenges, and opportunities within retail media.
- Familiarity with Google Analytics and other performance tracking tools.
- Experience with Asana, Slack, and other productivity tools.
- Experience working with a CPG brand.
- Experience working cross-functionally with Marketing and Sales.
- Knowledge of creative best practices for retail media and understanding of brand storytelling through advertising.
$64,000 to $66,560, DOE