Programmatic Media Buyer Job at Gatorworks in Baton Rouge

Content Summary: Programmatic Media Buyer at Baton Rouge, for Gatorworks

Do you like learning about the placement of digital media? Are you familiar with DSPs, digital media buying, or media placement audits? If you've got a firm grasp of how Programmatic digital works, you may be a good fit for Gatorworks' newest opening.

Our digital marketing agency focuses on eliminating marketing frustrations for our clients. We deliver highly customized digital marketing strategies that produce results for our clients.

We're looking for someone who is passionate about digital, analytically inclined, and focused on getting results for our clients.

Primary Responsibilities:

• Use Demand Side Platform to place media according to impression budgets
• Pace budgets appropriately throughout each month or duration of the campaign
• Evaluate media placements to ensure the highest possible quality
• Ensure click-tag and event tracking are properly accounted for
• Run Click-Thru-Rate audits to evaluate tactics and placements
• Meet with DSP & SSP vendors weekly to continue to evolve Gatorworks' tech stack for Programmatic
• Weekly departmental meetings to discuss ongoing issues
• Highlight and report on key performance indicators for the department
• Identify and target niche audiences for clients
• Report on results for ongoing programmatic clients
• Identifying key opportunities in future months for ongoing programmatic clients
• Investigate tools for Programmatic OTT/CTV, Display, Audio, and Targeted Email platforms

Minimum Qualifications

• 3+ years of experience in Digital Marketing
• 1+ years of experience in Programmatic Media Buying
• Knowledge of digital marketing strategy, analytics, and goals
• Associate or Bachelor's degree in marketing, communications, digital advertising, or related field
• Superior organizational and time management skills, as well as attention to detail.
• Exceptional verbal, written and interpersonal communication skills with experience working with all levels of an organization, including C-level executives.
• Ability to identify, articulate, and defend insights and recommendations to our digital marketing team.
• Aptitude for uncovering and analyzing clients' spoken and unspoken goals and needs.
• A positive, can-do attitude.

Bonus Points:

• Familiarity with The Trade Desk, Simplifi, Basis, or other similar DSP platforms
• Knowledge of Tapclicks, Google Analytics, or other analytics tools
• Proficient in Site Impact or similar system
• Understanding of how to use Google Tag Manager
• Previous experience at a Digital Agency

What You'll Get

• Great work-life balance.
• Competitive base salary depending on experience.
• Full benefits including health insurance.
• Additional benefits including long-term and short-term disability, life insurance, and vision/dental.
• Competitive 401(k) retirement matching.
• Paid Holidays and Vacation.
• Paid day of service for a non-profit of your choice.
• Matching financial contribution to a non-profit of your choice.
• Regular outings and happy hours.
• Work with a team of creative, passionate people who build custom websites and digital marketing campaigns for a diverse set of industries and clients.
• Fully-renovated, brand new office only an hour from New Orleans.

About Gatorworks

Gatorworks is a full-service digital marketing agency based in Baton Rouge, Louisiana. We provide strategic digital marketing and website design services. We work in a relaxed and open environment that promotes collaboration both internally with our team and externally with the client. We operate our business using the EOS model which promotes transparency, open communication, and accountability across the organization.

While our work is our passion, we know that all work and no play would make for a dull company. Culture is incredibly important to us, and it shows in our workplace. We enjoy a good work/life balance and often have outings as a team.

Gatorworks is an equal-opportunity employer.