SEO Director, Content Planning Job at TrendyMinds in Indianapolis

SEO Director, Content Planning As a member of our Content Studio, the SEO Director (Content Planning) is responsible for developing, implementing, and reporting on the progress of SEO content strategies that enhance website performance and achieve clients’ business objectives. The SEO Director should have a strong understanding of multiple marketing disciplines, including SEO, content marketing, and website analytics. This person will select content topics, prepare in-depth content briefs/outlines, and work closely with content writers to develop strong, SEO-focused content for informative articles, product pages, and other types of website content. The strongest candidates will have the editorial background needed to independently guide the development of content from initial planning through to the final, written draft. The SEO Director must bring a tech-savvy background to their craft, possessing the experience to use SEO technology (e.g., Google Search Console, Semrush, Screaming Frog) for the right purpose. Importantly, the SEO Director will take a data-driven approach to their work, using a mix of industry/market research and existing client analytics to inform and support their SEO recommendations. Primary Responsibilities Conduct website audits to evaluate current content performance and develop strategies for driving additional traffic through organic search. Plan SEO content topics, draft content briefs/outlines, and provide detailed feedback on written content. Interview subject matter experts to inform content strategy and topic selection. Work directly with writers throughout the content planning and production process to ensure that content will satisfy users and perform well in organic search. Use relevant tools (e.g., Google Search Console, Semrush, Keyword Insights) to conduct keyword research that will inform content recommendations. Demonstrate an in-depth understanding of how search engines work as well as how new technologies — such as generative AI — influence consumer search habits and intent. Be able to clearly and confidently articulate how your strategic and tactical SEO decisions support the client’s goals. Facilitate or co-facilitate client-facing meetings and contribute to SEO/content strategy sessions for both small and large projects. Develop SEO reporting with cross-functional groups, including our data group, to track and improve content performance. Additional Responsibilities Contribute to new business development initiatives by identifying SEO opportunities for existing clients and supporting the creation of presentations/pitches for prospects. What you’ll need 5+ years of SEO experience, preferably in an agency setting A mature understanding of multiple areas of SEO (content strategy, on-page SEO, technical SEO, web analytics, etc.) Demonstrated experience with SEO platforms (e.g., Google Search Console, Semrush, Google Analytics, Screaming Frog, etc.) A solid command of all aspects of content writing (structure, spelling, grammar, etc.) Preferred bachelor’s degree in marketing, journalism, communications, English, creative writing, or another related field What makes TrendyMinds a great place to work Fully remote: We believe the best team is one that isn’t limited by proximity to a physical location. Whether it’s the west coast or east coast, we work with team members across all of the U.S. time zones. Collaborative team environment: Your voice is important, and we believe the best projects include contributions from everyone. Great benefits: 30 paid days off and 401(k) matching. We cover 100% of health insurance premiums for all team members and 50% for their spouses and dependents. Flexible schedule: We are flexible to accommodate different work styles, times, and locations - within reason and the needs of our clients. New equipment: We provide the necessary equipment to produce incredible work. Philanthropy: We offer resources for community involvement through our philanthropy committee and donation matching system. Our Values At TrendyMinds, we aim to hire people who share our values. They are at the center of how we treat each other and our clients, and they act as our guideposts for every decision. Know the Why behind the What. We aim to be as honest and transparent as possible with our team and clients. Put relationships first. For more than 25 years, we've grown a business built on strong relationships with clients. Think Ahead and push boundaries. We bring a contagious passion to our craft, always searching for creative ways to challenge ourselves and deliver results. Bring your full self. We celebrate diversity and strive to create an equitable, inclusive environment. #J-18808-Ljbffr