Senior manager content strategy Job at Evident Group in Boston

Working Location: MASSACHUSETTS, WALTHAM Are you looking for a company that cares about people’s lives and health, including yours? At EVIDENT, we help make people’s lives healthier, safer and more fulfilling, every day. Job Description The Senior Content Manager will play a pivotal role in shaping Evident's brand narrative and driving engagement with our target audience. This individual will oversee the development and execution of content strategies across various channels, ensuring alignment with our overall business objectives. Job Duties Develop and implement comprehensive content strategies that support Evident's marketing and business goals. Develop and refine Evident's messaging to ensure consistency and effectiveness across all communication channels. Conduct audience research to identify and understand target demographics and their preferences. Create and manage content calendars and editorial guidelines. Copywriting: Craft compelling and persuasive copy for various marketing materials, including website content, landing pages, email campaigns, and social media posts. Ensure that copy aligns with Evident's brand voice and messaging. Collaborate with designers to create visually appealing and effective content. Content Creation: Oversee the creation of high-quality content, including blog posts, articles, whitepapers, case studies, social media posts, and website copy. Collaborate with subject matter experts to ensure accuracy and relevance of content. Edit and proofread content to maintain consistency and quality. Team Management: Lead and mentor a team of copywriters to ensure the efficient and effective production of high-quality content. Provide guidance and feedback on copywriting techniques, style, and tone. Assign tasks, manage deadlines, and monitor progress. Content Distribution: Optimize content for search engines (SEO) to improve visibility and drive organic traffic. Manage and maintain Evident's website and other digital platforms. Distribute content through various channels, including email marketing, social media, and paid advertising. Analytics and Measurement: Track and analyze content performance metrics to measure effectiveness and identify areas for improvement. Use data-driven insights to inform content strategy and optimize results. Cross-Functional Collaboration: Collaborate with marketing, sales, and other departments to align content efforts with overall business objectives. Job Requirements Education and relevant experience: Bachelor's degree in Marketing, Communications, Journalism, or a related field. Minimum of 5 years of experience in content management or a similar role. Technical skills: Strong copywriting skills with the ability to create compelling and persuasive content. Experience managing a team of copywriters and providing effective leadership. Experience with SEO and content optimization. Knowledge of content management systems and digital marketing tools. Excellent communication and interpersonal skills, with a strong ability to develop and articulate clear and compelling messaging. Ability to work independently and as part of a team. We realize work isn’t just a job to you. It’s a big part of your life, but not the only part. That’s why we offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible schedules, parental and adoption leave, on-site services and Colleague Affinity Networks — so you can be ready for where life can take you. EVIDENT is passionate about the solutions it creates for the life sciences and industrial equipment industries. For more than 100 years, Olympus has focused on making people’s lives healthier, safer and more fulfilling by helping detect, prevent, and treat disease, furthering scientific research, ensuring public safety, and capturing images of the world. It is the policy of EVIDENT to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law. #J-18808-Ljbffr