Nulo Pet Food
Nulo Pet Food is hiring: Social Media Influencer Manager in Austin
Nulo Pet Food, Austin, TX, United States
Description
Nulo is:
We are the fastest-growing U.S. pet food specialty brand (named "Top 25 Most Innovative Consumer Brands" by Forbes Magazine), offering industry-leading dog and cat food products with a world-class sales team, in a multi-billion dollar industry that's ripe for innovation and change. Imagine inspiring pet parents to think differently about the experience of feeding their dogs and cats, to feed them like the little athletes they are - with foods high in animal protein, low in carbs and infused with viable Probiotics. To learn more visit www.nulo.com. We are open to remote candidates, but Austin (where we're based) is preferred.
About this role:
You're an experienced influencer manager prepared to lead our efforts in sourcing, recruiting, and managing content creators and influencers to co-create content that brings to life Nulo's mission to help people and pets live happy and healthy lives together. You should have experience managing multi-channel partnerships from briefing through creative reviews and launch, with a practiced eye for content creation and creative feedback, as well as exceptional relationship management skills. You understand how to scale an influencer program and how to think strategically about leveraging different niches, audience sizes, and creator profiles to put the right message in front of the right audience. Whether we need a micro-creator to create some content for our channels, or a mega-influencer to lead a product launch, you've got the right tools, the right names and the right strategy to bring it to life.
Influencer Manager
About Nulo:
Founded in 2010 and headquartered in Austin, Texas, Nulo is one of the fastest growing pet specialty brands in America. Nulo, which has 130 employees, was named to Forbes' "Top 25 Most Innovative Retail Brands in the U.S." list and is currently found in over 8 countries around the globe. The company anticipates future growth at ~30% annually and is now the 6th largest cat brand and 10th largest dog brand in the U.S. The company sells through three primary channels: e-commerce, neighborhood pet, and national pet retail. Nulo is widely recognized as an innovative and disruptive brand, with a super-premium market position that has provided a foundation for product innovation across the portfolio.
More about Nulo:
Nulo is proud to be an equal opportunity employer and embraces diversity in our workplace. We prohibit discrimination and harassment for employees and applicants of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Nulo is:
We are the fastest-growing U.S. pet food specialty brand (named "Top 25 Most Innovative Consumer Brands" by Forbes Magazine), offering industry-leading dog and cat food products with a world-class sales team, in a multi-billion dollar industry that's ripe for innovation and change. Imagine inspiring pet parents to think differently about the experience of feeding their dogs and cats, to feed them like the little athletes they are - with foods high in animal protein, low in carbs and infused with viable Probiotics. To learn more visit www.nulo.com. We are open to remote candidates, but Austin (where we're based) is preferred.
About this role:
You're an experienced influencer manager prepared to lead our efforts in sourcing, recruiting, and managing content creators and influencers to co-create content that brings to life Nulo's mission to help people and pets live happy and healthy lives together. You should have experience managing multi-channel partnerships from briefing through creative reviews and launch, with a practiced eye for content creation and creative feedback, as well as exceptional relationship management skills. You understand how to scale an influencer program and how to think strategically about leveraging different niches, audience sizes, and creator profiles to put the right message in front of the right audience. Whether we need a micro-creator to create some content for our channels, or a mega-influencer to lead a product launch, you've got the right tools, the right names and the right strategy to bring it to life.
Influencer Manager
- Influencer briefing
- Content trafficking/approvals
- Influencer content on brand channels
- Paid media partner
- Within the organization's overall partnership strategy, define and execute social influencer plan and build best practices
- Own creative concepts and briefs, content development, campaign execution, and reporting
- Partner with marketing leadership to layer influencer strategy into brand & product strategy at key seasonal and brand moments
- Function as a key member of our social team, actively integrating influencer activity and creator content into larger calendar and strategy
- Source, recruit, onboard, scale, and retain brand-aligned social media content creators and influencers, supporting an exceptional experience with our brand at all touchpoints
- Execute operational tasks including negotiating terms, closing agreements, asset approvals and delivery, onboarding, and managing influencer payments and product deliveries
- Lead creator briefs and ensure deliverables meet expectations and ensure compliance with brand guidelines
- Establish efficient systems for operations, relationship management, and project management, using tools to support a robust partner community
- Measure and analyze the impact of influencer campaigns and optimize always-on campaigns to meet campaign objectives and business priorities
- Manage the influencer budget, ensuring effective allocation of resources to maximize ROI, while sharing insights and amplification recommendations
- 3 - 5 years in a social media role -specific experience in influencer marketing strongly preferred
- Proven track record of successful influencer campaigns and content creation projects
- Strong communication skills with excellent negotiation and people management abilities
- Exceptional organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment
- Team player with a collaborative spirit
- Proactive, with a very strong attention to detail, and a creative approach to problem-solving
- Experience with TikTok Shop a plus
- Up-to-date knowledge of social media content trends and experience generating campaign briefs
- An important role with one of the fastest growing pet specialty brands in the U.S.
- An incredibly passionate and driven team surrounding you
- Competitive salary
- Health Insurance (medical/dental/vision)
- Three weeks' vacation
- 401k plan
- 20% remote work (Fridays)
- Dogs welcome in the office
About Nulo:
Founded in 2010 and headquartered in Austin, Texas, Nulo is one of the fastest growing pet specialty brands in America. Nulo, which has 130 employees, was named to Forbes' "Top 25 Most Innovative Retail Brands in the U.S." list and is currently found in over 8 countries around the globe. The company anticipates future growth at ~30% annually and is now the 6th largest cat brand and 10th largest dog brand in the U.S. The company sells through three primary channels: e-commerce, neighborhood pet, and national pet retail. Nulo is widely recognized as an innovative and disruptive brand, with a super-premium market position that has provided a foundation for product innovation across the portfolio.
More about Nulo:
Nulo is proud to be an equal opportunity employer and embraces diversity in our workplace. We prohibit discrimination and harassment for employees and applicants of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.