Marketing Coordinator Job at North Alabama Bone and Joint in Florence

Under the direction of the Senior Director of Marketing & Growth at USOP, the Marketing Coordinator is responsible for community outreach and physician engagement for NABJC. This role supports the Senior Director and practice CEO in all aspects of the marketing department, including social media content creation, coordinating events, and promoting services to external referral sources. This individual will perform outreach services to establish and maintain relationships with provider practices within targeted areas to increase referral base and reputation. *This position can require local and regional travel, up to 80% of the time.* The successful candidate will be responsible for identifying marketing trends and opportunities for growth, as well as creating marketing materials for physician outreach. The candidate will maintain a database of Referring Providers and provide weekly reports on outreach progress. Supervisory Responsibilities: None Duties/Responsibilities*: Works with the Administration team to ensure marketing strategies go hand in hand with business objectives of the company. Monitors and reports on marketing budget and strategies for organization. Represents NABJC in community programs as required. Develops strong community relationships and promotes the services of NABJC accordingly. Creating marketing materials such as information packages for medical offices and referring providers. Responsible for all aspects of social media outreach (i.e. Facebook, Instagram, Twitter, LinkedIn, etc.) and company website maintenance. Oversee graphic design and brand awareness initiatives. Plan and visit multiple referral sources on a weekly basis. Develop marketing strategies for establishing new referral sources. Track and report activity. Assist with content creation for website, social media, promotional materials, etc. Assist with coordinating events. Performs other duties as assigned. Required Skills/Abilities: Excellent patient service and communication skills required. Must be able to demonstrate a high level of professionalism at all times, building relationships throughout the company, as well as the community. Shows enthusiasm and a willingness to learn in an ever-changing, dynamic, fast-paced healthcare environment. Must be flexible and be able to work under stressful conditions with deadlines/project management. Must be proficient in use of Word, PowerPoint and Excel. Google and social media analytics experience a must as well as SEO management. Must have a valid driver’s license and a satisfactory Motor Vehicle Record (MVR). Must be able to travel. Education and Experience: Bachelor’s degree or related experience with a preferred concentration in marketing, communications, business, or closely related field Minimum of one (1) year experience in sales or marketing Excellent verbal and written communication skills Excellent networking and interpersonal skills Experience with the full Microsoft Office Suite (Outlook, Excel, Word, and PowerPoint) Basic graphic design skills are preferred (Canva or Adobe Creative Suite) Experience with the use of social media platforms is required Strong organizational and time management skills Physical Requirements: Must be able to lift up to 15 pounds at times. *The job duties listed in this job description may not be inclusive of all requirements of this position. Other duties may be assigned by your supervisor.