Marketing Specialist Job at Jobleads-US in San Francisco

Invofox is the document AI for software companies. We're the leading technology for these processes in Europe and we're currently expanding worldwide.

As a US-based company located in San Francisco (US) and Madrid (Spain), we are actively seeking to grow our team by hiring a Marketing Specialist. We are specifically looking for someone for our office at San Francisco (US).

Invofox is looking for

A Marketing Strategist with experience in SaaS solutions and a track record of success in developing and implementing effective sales, marketing, and link-building strategies for the UK and US markets. You will also help manage organic search marketing initiatives and develop new strategies to explore the US and UK SaaS market.

The ideal candidate should have a solid understanding of marketing and sales principles, as well as experience with inbound and outbound marketing techniques, SEO, Google Tools/Resources, and social media marketing. They should also possess strong data analysis skills, the ability to identify trends, and experience in making data-driven decisions to optimize marketing and sales campaigns.

¡Passion for creating strategies and winning processes is a plus for us!

Main daily responsibilities:

• Build and execute a successful global marketing/sales strategy.
• Perform research and competitive analysis, develop and regularly produce basic reports and strategies, conduct content, and perform SEO forecasting.
• Collect data and report on all aspects to improve performance. Develop the best possible net linking strategies.
• Continuously build your critical thinking, interpersonal skills, presentation delivery, demonstrate curiosity, and proficiency in all aspects of your position.
• Research, identify, and generate actionable insights from both provided and new data sources.
• Develop and implement various market strategies by utilizing tools such as Google Analytics, Google Search Console, Google Trends, Google Ads Keyword Planner, among others.
• Contribute to the development of strategic deliverables such as content gap analyses (and associated opportunity forecasting) that identify and highlight competitive opportunities for our team to pursue.
• Review and provide best practice SEO recommendations for page templates, individual pieces of site content, and other assets.
• Support and create reporting for our team including delivered at different cadences (monthly, quarterly, annually).
• Proactively look for anomalies and surfacing opportunities by monitoring regularly for performance and threats, escalating wins, losses, and opportunities to your team.
• Communicate effectively on a cross-functional team.
• Stay updated with the latest SEO trends, strategies, and updates.

Our Invofox candidate must have:

• Proven experience in the SaaS industry; experience in start-ups/scale-ups is a plus.
• Experience establishing successful strategies to create opportunities in the US-UK SaaS market.
• Experienced project manager, used to working with multicultural teams.

Qualifications:

• Required at least 3+ years of experience in marketing strategy and digital marketing.
• English skills (Native), written and spoken.
• Proven marketing strategist experience in onsite and offsite activities and digital marketing.
• In-depth experience with website analytics tools (e.g., Google Analytics) and Google Search Console.
• Exposure to content strategy, web development, and off-site platforms.
• Experience with website analysis using a variety of analytics tools including Google Analytics & Google Data Studio.

What we offer:

• Based on your experience, we have a competitive salary and bonus based on results (90k base salary + 30k bonus) - (120k base salary + 30k bonus).
• Development of a career in a rapidly growing company.
• 401k Pension Plan: up to 5% total (dollar for dollar) match, immediate eligibility, immediate vesting.

We are looking for enthusiasm and a willingness to learn in a changing and continuously growing environment. You will receive specific training for the position before starting work.

Are you ready to take on a new challenge? We're waiting for you.

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