Marketing Coordinator Job at Logistic Dynamics in Buffalo

Description OUR PURPOSE We believe in the power of supporting freight agents as entrepreneurs in America's transportation business. We exist as an extension of our freight agent's business to help solve transportation challenges for our customers through personalized attention, committed partnerships, exceptional technology, and a dedicated team of transportation experts that stand behind them. We empower agent entrepreneurs. WHAT WE VALUE Our values are the set of guiding beliefs that help us function together as one and shape the way we behave. At LDi, we are led by these core values: Mutually Successful Partnerships, Continually Investing, Integrity, Teamwork. LOCATION 1140 Wehrle Drive, Buffalo, NY 14221 JOB PURPOSE The Marketing Coordinator is the primary marketing associate at LDi. The position is responsible for supporting LDi's Business Development Managers on gaining freight broker agent leads, executing the brand initiatives as directed by the EVP of Business Development, managing any 3rd party marketing agencies, and developing marketing resources to assist LDi's internal and external customers. ESSENTIAL JOB DUTIES AND RESPONSIBILITES Coordinate with the Business Development Managers to advance LDi's existing freight broker agent recruitment marketing, including: Lead and execute all SEO activities. Responsible for all content on social media and executing an effective program. Manage data tools that drive traffic to the company website. Develop, oversee, and evaluate ROI on any online advertising spend as agreed on. Develop marketing tools and materials for LDi and its freight broker agent partners to support sales efforts to their customers. Standardize effective service brochures for sales that are easily deployed and available. Work with sales leaders on customized marketing approaches or data for specific agents/customers. Partner with LDi's external marketing agencies to manage and execute projects as determined by the Marketing Committee. Evaluate spending with agencies for ROI. Maintain the company's website and have responsibility for content. Propose changes that keep the website fresh and produce the experience for visitors and users. Partner with the IT team to move forward with agent/carrier/shipper user pages to enhance the website as an effective tool. Develop, oversee, and print advertising or message in trade publications as directed. Help coordinate any press releases as directed. Collaborate with sales leaders on trade shows and manage booth coordination. Complete ad hoc projects as assigned by the EVP of Business Development. Enhance lead generation in support of the Business Development Team Conduct thorough market research to identify prospects, target industries, and new business opportunities through various channels (online research, social media, networking events). Build database of large agent prospects to support on-going recruiting campaign and support campaign as directed by the EVP of Business Development EDUCATION, EXPERIENCE, AND SKILLS REQUIRED Bachelor's degree in marketing, Business, or Communications preferred. 3+ years of Marketing experience. Preferably working with Logistics/Transportation companies. Ability to comfortably communicate with cross-functional teams. Logistics and HubSpot experience are a plus, but not required. Proficiency in social media, CMS, Microsoft Office, and CRM. Proven experience in lead generation or sales development. Ability to conduct thorough market research and leverage digital tools for prospecting. OTHER DUTIES Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. PHYSICAL DEMAND REQUIREMENTS The physical demands here are representative of those that must be met by an employee to perform the essential functions of this job successfully. The employee frequently is required to stand, walk, talk and hear. The employee is occasionally required to climb or balance; stoop, lift and/or move light weight items. Specific vision abilities required by this job include close vision, for viewing a computer terminal distance vision, peripheral vision, depth perception vision for moving objects and ability to adjust focus. This position is not substantially exposed to adverse environmental conditions. Reasonable accommodation will be considered on a case-by-case basis. EMPLOYMENT TYPE Full-Time Exempt (Salary) $55,000 - $60,000 DOE Benefits Eligible Logistic Dynamics, LLC is an equal opportunity employer. Req Number MAR-24-00001 EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. This position is currently accepting applications.