MGR AFFILIATE MARKETING Job at Covenant Health (Tennessee) in Knoxville

Overview

Manager of Affiliate Marketing

Full-Time, 80 Hours per pay period, Day Shift

Covenant Health Overview:

Covenant Health is the regions top-performing healthcare network with 10 hospitals (http://www.covenanthealth.com/hospitals/) , outpatient and specialty services (http://www.covenanthealth.com/services/) , and Covenant Medical Group (http://www.covenantmedicalgroup.org/) , our areas fastest-growing physician practice division. Headquartered in Knoxville, Covenant Health is a community-owned integrated healthcare delivery system and the areas largest employer. Our more than 11,000 employees, volunteers, and 1,500 affiliated physicians are dedicated to improving the quality of life for the more than two million patients and families we serve every year. Covenant Health is the only healthcare system in East Tennessee to be named a Forbes Best Employer seven times.

Position Summary:

Working under the direction of the Covenant Health Vice President of Marketing and Physician Services, together with the Chief Administrative Officers at each hospital, the Affiliate Marketing Manager executes marketing, internal and external communication tactics, media relations activities, internal and community events. This position develops and implements tactics in support of hospital and health system marketing strategy, assists in the development and monitoring of budgets and key success metrics in conjunction with the hospital and Covenant Health strategic plans. Additionally, this position engages frequently in outreach activities with physicians and community groups.

Marketing tactics including broadcast and print advertising, direct and database marketing,web based and social media marketing, physician relations, marketing and public relations events, media relations and internal communications.

Recruiter:Kathleen Rice || kkarnes@covhlth.com || 865-368-7313

Responsibilities

+ Acts as on-site leader and marketing liaison for corporate marketing leadership in areas of affiliate marketing strategy, physician relations, service line development and promotion, media and public Provides reports and information as requested to assist in the development of hospital specific campaigns and to assess effectiveness of campaigns and tactics

+ Develops budget recommendations and deploys budgeted funds as directed and approved by Vice President of Marketing and Physician Services and hospital Chief Administrative Officers. Maintains accurate accounting records and manages resources to stay within budget

+ Assists corporate marketing in developing marketing strategies related to physicians, Manages hospital execution of marketing tactics to achieve marketing objectives. Tactics include marketing, public relations, advertising, media relations, website and social media management,employee communications, physician relations and stakeholder development.

+ Implements, tracks and reports key success metrics (ROI) for each campaign and marketing These include but are not limited to, return on marketing investment (ROI), media value, event evaluations, physician satisfaction, market share, brand perception and recognition.

+ Implements hospital public relations tactics by collaborating with health system writers to produce news releases and media pitches and preparing and giving presentations and executing special communications.

+ Responsible for on-call and after-hours media inquires and Support positive hospital media relations by collaborating with health system communication leadership in the development of news and feature material, rapid response to media inquiries and crisis communications.

Qualifications

Minimum Education:

Bachelors degree in marketing, public relations, journalism, communications.

Minimum Experience:

Three (3) + years marketing/ public relations experience with healthcare or hospital marketing/public relations experience preferred. Excellent organizational, relationship development and communication skills. Well versed in budget, data analysis, project management and outcomes reporting. Must possess excellent skills in writing, event development and execution, campaign development and production, and social media implementation. Managerial and problem-solving experience required. Must possess the ability to work against deadlines and excel in operating independently or in teams.

Licensure Requirement:

None

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Job Title MGR AFFILIATE MARKETING

ID 4010717

Facility Covenant Health Corporate

Department Name MARKETING