Marketing Project Coordinator Job at Clearpoint in Houston

Title: Marketing Project Coordinator
Client: Energy Oil & Gas Company

Location: Houston, Texas

Type: Contract (6 to12 months on-going)

Rate: $40-50/hour

Summary:

• Charged with strategic direction, event marketing planning, creative development, and campaign execution for tradeshows and events.
• Management and oversight for all corporate global events, and leading multi-channel marketing initiatives to drive awareness.
• Versed in the latest marketing automation tools, demand generation, and sales conversion analytics.
• Facilitate and coordinate digital media campaigns to include social media, digital advertising.
• Familiarity with CRM systems and other lead generating technologies.
• Leverage B2B industry experience to manage demand generation and lead generation campaigns execution and analysis

Duties:

• Collaborate with sales team to build programs that support sales enablement and pipeline growth.
• Optimize the lead-to-customer conversion rate throughout all marketing touch-points.
• Ensures marketing design meets or exceeds industry standards.
• Leverage marketing automation tools, CRM, and data analysis to bring scale to demand generation and conversion programs.
• Measure and analyze data to report on campaign performance and to quickly respond to data for continual performance improvement.

Requirements:

• 8+ plus years of event marketing strategy within the meetings, conferences, and tradeshow industry.
• Familiarity with demand generation programs across multiple outbound and inbound channels including: email, content marketing, search and social advertising, PPC, etc.
• Creativity is a must, bringing new ideas to the table is a key to success in this role.
• Vendor management collaboration skills; able to develop and maintain effective relationships within the tradeshow industry

Education::

• Bachelor's degree in Business, Marketing, or relevant concentration