Manager, Product Marketing Job at NOBULL International Limited in Boston

NOBULL is a wellness community that invites and challenges individuals who aspire to be a better version of themselves physically, mentally, and emotionally. Through footwear, apparel, nutrition, and a winning mentality, we provide the plays and playbook for your personal pursuit of self-improvement. Our company is comprised of a small team of bright, passionate, and hardworking individuals dedicated to making a difference in people’s lives. Responsibilities Develop and implement comprehensive product marketing plans to support the launch and growth of new and existing products. Conduct market research to identify customer needs, market trends, and competitive landscape. Collaborate with cross-functional teams including Product Development and Customer Service to ensure alignment on product positioning and messaging. Create compelling product messaging and positioning that differentiates our products in the market. Develop and manage go-to-market strategies, including product launches, promotional campaigns, and sales enablement materials. Monitor and analyze the performance of product marketing initiatives and adjust strategies as needed to achieve business goals. Provide regular reports and updates to senior management on product marketing activities and results. Stay up-to-date with industry trends and best practices in product marketing and wellness. Requirements Bachelor’s degree in Marketing, Business, or a related field. MBA preferred. Minimum of 5 years of experience in product marketing, preferably in the wellness industry. Proven track record of successful product launches and marketing campaigns. Strong analytical skills and ability to interpret market data and trends. Excellent written and verbal communication skills. Ability to work collaboratively in a fast-paced, team-oriented environment. Creative thinker with a passion for wellness and health products. Proficiency in marketing tools and software. #J-18808-Ljbffr