Marketing Operations Manager Job at DNSFilter in Washington

As we accelerate growth, DNSFilter is building a world-class Revenue Operations (RevOps) organization to drive operational excellence and unify all revenue-impacting teams. We're seeking a Marketing Operations Manager. This is a pivotal role designed to bridge Marketing and RevOps functions, ensuring alignment and delivering an exceptional, streamlined experience for our prospects, partners, and customers across every stage of their journey.

The Marketing Operations Manager is responsible for optimizing marketing processes and overseeing the data infrastructure to drive lead management, campaign effectiveness, and alignment with RevOps objectives. This role will focus on ensuring seamless data integration between marketing systems, Salesforce, and the data warehouse while maintaining data integrity, compliance, and streamlined collaboration across teams. You will play a vital role in enabling a 360-degree view of marketing performance, and supporting data-driven marketing decisions.

This is a full-time, remote role, and is open to candidates in the US and Canada.

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If you feel like this job is for you, please apply. We believe diversity of experience and skills, including transferable skills, combined with passion is a key to innovation and excellence; therefore we encourage people from all backgrounds to apply to our positions!

In this role you will:

• Marketing Process Optimization: Design, implement, and refine marketing processes that support lead generation and conversion efforts. Streamline workflows to ensure alignment across Sales, Customer Success, and RevOps, eliminating bottlenecks and enhancing operational efficiency.
• Technology and Systems Management: Oversee and optimize the marketing technology stack, focusing on integration between marketing systems, Salesforce, and the data warehouse to maintain accurate and accessible data for performance insights. Will be responsible for design, build, test, and launch of tools and integrations.
• Campaign Execution and Support: Support marketing teams in executing campaigns by setting up workflows, managing audience segmentation, and capturing accurate data for attribution and performance analysis. Drive operational improvements that accelerate campaign delivery and boost effectiveness.
• Data and Analytics: Develop and maintain dashboards, reports, and metrics to track campaign performance, pipeline impact, and marketing ROI. Enable integration of data insights across marketing systems, Salesforce, and the data warehouse to align with RevOps and enable real-time visibility.
• Lead-to-Account Management, Hygiene, and Rules of Engagement:
  • Oversee the Lead-to-Contact, Opportunity, and Account Object lifecycle within Salesforce to ensure clean data, effective routing, and alignment with Marketing, Sales, and Customer Success. Manage end-to-end data flow, from lead capture to conversion and through to Account management, ensuring all objects are accurately represented and follow standardized data practices.
  • Establish and enforce data hygiene protocols across objects (Lead, Contact, Opportunity, and Account), implementing robust data cleansing, deduplication, and enrichment processes. Ensure all data entering Salesforce and related platforms is clean, complete, and aligned with quality standards, supporting a high-integrity database for operational efficiency and insights.
  • Develop and manage clear rules of engagement between Marketing, Sales, and Customer Success, defining ownership, handoff points, and required actions at each stage in the Lead-to-Account journey. This includes ensuring that Marketing-qualified leads (MQLs) are accurately scored, routed, and enriched before Sales acceptance, and that Sales and Customer Success maintain complete and up-to-date records throughout the Opportunity and Account lifecycle.
  • Collaborate with Sales and Customer Success Operations to align object and data management processes with revenue goals and ensure consistent handoff procedures. This includes regular auditing of data integrity, optimizing object relationships, and resolving any gaps in customer data from lead acquisition through post-sale support.
  • Drive automation for seamless lead flow between objects and teams, supporting automated lead scoring, enrichment, and task creation at each lifecycle stage. Implement AI-driven tools or workflows to improve data accuracy, streamline lead handoff, and identify potential issues before they impact the customer experience or sales pipeline.
• Collaboration with RevOps and Cross-Functional Teams: Work closely with Sales Operations, CX Operations, and RevOps teams to align on goals, metrics, and process handoffs. Act as the primary point of contact for marketing operations, bridging gaps and fostering collaboration across departments, ensuring a cohesive customer journey.
• Marketing Operations Strategy: Contribute to the Revenue Operations strategy by bringing a marketing-focused perspective, ensuring all Marketing processes are closely aligned with the company's growth and revenue objectives.
• Training and Enablement: Develop training programs and knowledge-sharing resources for marketing, sales, and RevOps teams to ensure proficiency in data handling, compliance, and tools. Equip teams with best practices in maintaining data integrity and working efficiently across integrated systems.
• Experience with AI/Automation: Implement AI-driven tools to support lead scoring, customer engagement, and automation of repetitive tasks. Identify opportunities for process innovation to enhance engagement and operational efficiency within marketing operations.

Requirements:

• 5+ years of experience in Marketing Operations or Revenue Operations, with a track record of optimizing processes and maintaining data integrity across systems.
• Proficiency with Salesforce, HubSpot, and marketing automation tools, with a focus on data integration, system management, and process alignment with RevOps.
• Strong analytical skills with the ability to interpret data and translate insights into actionable improvements for Marketing and RevOps.
• Experience managing lead processes, including lead scoring, nurturing, and routing, with a focus on data hygiene, enrichment, and lead flow.
• Exceptional project management skills, particularly for managing cross-functional initiatives in a fast-paced, high-growth environment.
• Outstanding communication and collaboration skills with a focus on working cross-functionally to meet shared revenue goals.
• Proven success in optimizing marketing workflows and ensuring data integrity, compliance, and alignment with RevOps.

Bonus points for:

• Experience in a high-growth startup environment
• Prior experience working for 100% remote, global organization
• Experience with SaaS or subscription-based business models: Deep understanding of the customer lifecycle in recurring revenue models, particularly strategies for increasing retention and reducing churn.
• Familiarity with product-led growth (PLG) models: Understanding of how to align marketing operations with a PLG strategy, optimizing for self-serve models and driving product adoption.
• Advanced data analytics skills: Knowledge of SQL or experience with advanced analytics tools like Power BI, or Tableau for deeper data insights and reporting capabilities.
• Certifications in relevant marketing tech tools: Certifications in platforms like HubSpot, Marketo, or Salesforce, demonstrating expertise in key systems that drive marketing automation and CRM success.
• Experience in content and SEO analytics: Familiarity with content performance analytics tools (e.g., Google Analytics) to support data-driven content strategies and optimize marketing campaigns.
• Strong project management background: Certifications or experience with project management frameworks (e.g., Agile, PMP) to effectively manage complex cross-functional initiatives and campaigns.
• Experience in scaling marketing ops in a startup environment: Demonstrated success building or scaling marketing operations in a high-growth environment, showing adaptability and resilience.
• Knowledge of data governance and regulatory requirements impacting marketing operations (e.g., GDPR, CAN-SPAM).