Marketing Automation Specialist Job at 24 Seven Talent in Maplewood

We are seeking a Marketing Automation professional with experience working in Oracle Eloqua and Adobe Experience Manager.

Responsibilities:

• Building, testing, executing and analyzing email marketing programs.
• Accountable for CRM integration and lead management processes, including lead scoring, lead nurturing, segmentation and data cleansing. Must be proactive and diligent with their testing, ensuring email campaigns are vetted and assets are error-free.
• Actively pursues and tracks performance metrics, sharing learnings and key insights for further optimization. Also familiar with tracking codes (UTM/CID), their capabilities and proper governance for their generation.
• Works well with cross-functional teams and has strong project management experience.

Skills:

• Experienced Marketing Automation builder, Eloqua REQUIRED
• CRM integration experience, preferably Salesforce
• Highly detailed oriented – organized and accountable
• Excellent communication skills – proactive and concise
• Strong problem solving abilities – problematic and resilient Results focused – successful experience using quantitative metrics to manage email marketing campaigns that drive engagement, conversion, and other marketing goals Keywords:

Requirements:

• Bachelor's degree in Marketing, Computer Science, Information Technology or a related field
• Minimum of 3+ years of experience in Marketing Automation