Product Marketing Manager Job at OnHires in San Francisco

About Company The company is a liquidity and technology provider of solutions for the crypto and foreign exchange (FX) industry. It specializes in B2B services and products, catering to a wide range of clients including large licensed brokers, crypto exchanges, crypto brokers, forex brokers, hedge and crypto funds, and professional managers. Key Responsibilities: Strategy & Development • Collaborate with operational and development teams to refine the B2Prime roadmap. • Expand the range of trading instruments to meet market demands. • Lead integration with payment providers, enabling seamless transactions through cards, Apple Pay, and other platforms. • Oversee the website’s functionality, ensuring it supports trading activities and onboarding processes effectively. • Integrate tools such as TradingView to enhance user experience and provide clients with advanced trading capabilities. Digital Marketing & Channel Activation • Design, implement, and optimize digital marketing strategies to drive user acquisition and retention. • Develop and manage B2Prime’s presence on social media platforms, including launching and maintaining a Telegram channel. • Create and manage customer onboarding flows, leveraging automation to ensure a seamless and personalized onboarding experience. • Coordinate marketing efforts around new feature releases and partnerships. Customer Monetization & Partnership Development • Develop and implement strategies for monetizing client funds through institutional partnerships and liquidity providers. • Collaborate with external partners to enhance customer offerings and create revenue streams. • Lead the creation of customer loyalty programs, ensuring continuous engagement and retention. Cross-Functional Collaboration • Work closely with the sales, customer success, tech, and compliance teams to ensure alignment between product features, customer needs, and regulatory requirements. • Lead product launches by coordinating efforts between internal and external teams, and creating compelling marketing materials. • Ensure smooth coordination for all project tasks, including managing a centralized task database in Jira for tracking deliverables. Data-Driven Decision Making • Use market insights, product usage data, and customer feedback to continually optimize marketing and product strategies. • Develop reporting dashboards to monitor key performance indicators (KPIs) and evaluate the effectiveness of marketing campaigns. Operational Efficiency • Maintain B2Prime’s website and ensure its optimal performance for both marketing and trading operations • Oversee the restructuring of customer onboarding processes, focusing on efficiency and user satisfaction. • Organize meetings with external contractors, prepare meeting materials, and manage ongoing collaborations. Requirements: Education & Experience • Bachelor’s degree in Marketing, Business, or related fields. MBA or advanced degree is a plus. • 3+ years of experience in the brokerage space. • Proven track record in expanding product offerings and integrating digital payment systems. Technical & Marketing Skills • Deep knowledge of digital marketing, CRM systems, and marketing automation tools. • Experience in integrating external platforms and payment providers to enhance customer experience • Strong understanding of financial markets, trading platforms, and the fintech ecosystem. Industry Knowledge • Expertise in fintech, crypto, and blockchain technologies. • Understanding of the regulatory environment in the financial sector and the ability to navigate compliance considerations. Adaptability • Ability to thrive in a fast-paced environment with evolving priorities. • A proactive approach to solving challenges and driving continuous improvement. #J-18808-Ljbffr