Digital Marketing Specialist

Company Description

In 1969, the original michelada recipe was created in Mexico. Today, Don Chelada continues the tradition of crafting bold, refreshing ingredients to enhance beer and cocktails. As the market leader in authentic michelada mixes, Don Chelada's products feature quality ingredients that elevate the flavor experience of food and beverages.

Job Description:

We are seeking a motivated and detail-oriented Junior Google Ads Specialist to join our dynamic digital marketing team. As a Junior Google Ads Specialist, you will assist in creating, managing, and optimizing Google Ads campaigns to drive traffic, increase conversions, and achieve our marketing goals. This is an excellent opportunity for someone looking to start their career in digital marketing and gain hands-on experience with Google Ads.

Key Responsibilities:

·         Assist in the creation and implementation of Google Ads campaigns across Search, Display, and Video networks.

·         Conduct keyword research and analysis to identify opportunities for campaign optimization.

·         Write compelling ad copy and create engaging ad creatives.

·         Monitor and analyze campaign performance, providing regular reports on key metrics such as CTR, CPC, conversion rates, and ROI.

·         Perform A/B testing on ad creatives and landing pages to improve campaign performance.

·         Collaborate with the marketing team to align Google Ads strategies with overall marketing goals.

·         Stay up-to-date with the latest trends and best practices in PPC advertising and digital marketing.

·         Assist in budget management and bid optimization to maximize ad spend efficiency.

·         Provide support in troubleshooting and resolving any issues related to campaign performance.

Qualifications:

·         Bachelor’s degree in Marketing, Business, Communications, or a related field.

·         Basic understanding of Google Ads and PPC advertising.

·         Strong analytical skills and attention to detail.

·         Excellent written and verbal communication skills.

·         Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).

·         Ability to work independently and as part of a team.

·         Eagerness to learn and stay updated on the latest digital marketing trends.

·         Google Ads certification is a plus but not required.

Benefits:

·         Competitive salary and benefits package.

·         Opportunity for professional growth and development.

·         Supportive and collaborative work environment.

·         Access to ongoing training and education in digital marketing.

How to Apply:

• If you are passionate about digital marketing and eager to develop your skills in Google Ads, we would love to hear from you! Please submit your resume and a cover letter detailing your interest in the position and relevant qualifications to [email address].