Product Marketing Specialist Job at Visium Resources, Inc. in Lake Mary

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Introduction
Visium Resources has been asked to identify qualified candidates for this Product Marketing Specialist position. This position is a contract direct to hire opportunity which is expected to be on-site in Lake Mary, FL 32746.

Summary

This role is essential for managing marketing efforts within specific products for laser cleaning, cutting, engraving, marking among others. Asa Product Marketing Specialist, you will be responsible for creating, executing, and overseeing comprehensive marketing and communication strategies tailored to your assigned laser systems(s).

Key Responsibilities:

· Product Industry-Specific Marketing Planning: Develop and manage all marketing and communication plans for your designated product(s). This includes a holistic approach, covering areas such as website updates, keyword and SEO strategies, targeted audience segmentation, and specific messaging strategies.

· Campaign Execution: Design and execute various marketing initiatives, including email marketing campaigns, nurturing campaigns, display advertising, video production, and content creation. Work closely with cross-functional teams to ensure that campaigns are delivered on time and to the highest standards.

· Social Media Strategy and Calendar: Define and execute a social media strategy specific to your product(s), including messaging, posting schedules, and engagement tactics. This includes working across platforms to reach and influence key industry audiences.

· Tradeshow Planning and Execution: Plan for industry events and tradeshows, managing all aspects from booth setup to lead capture, and working closely with sales to drive meaningful connections and ROI from event participation.

· Data-Driven Performance Tracking and Analysis: Track and report on the results of each campaign and communication strategy. Identify causes of both positive and negative outcomes and use insights to develop actionable plans that enhance campaign performance.

· Content and Collateral Development: Oversee the creation of content and marketing collateral (e.g., flyers, brochures, email newsletters, videos, etc.) that resonate with target audiences within each product. Ensure these materials are aligned with the unique needs and opportunities of each market segment.

· Cross-Functional Collaboration: Present clear, detailed briefs to creative, design, email, video, 3D graphics, sales, engineering, and content teams. Ensure all stakeholders have a thorough understanding of campaign goals, timelines, and deliverables.

· Strategic Optimization: Continuously optimize and refine your marketing approach based on feedback, industry trends, and performance metrics. Develop corrective action plans to address any negative results and ensure the ongoing success of marketing efforts.

Qualified candidates would have the following:

Excellent Communication Skills: Ability to clearly and confidently present ideas, campaigns, and strategies to team members and stakeholders.

Interpersonal Skills and Cross-Functional Collaboration: Strong interpersonal abilities to develop and maintain good rapport with designers, email marketing specialists, videographers, 3D graphics teams, sales, engineering, and content writers.

Industry Knowledge and Analytical Mindset: Familiarity with B2B marketing, particularly in the areas of laser technology or industrial solutions, with a keen analytical ability to derive insights from campaign data.

Educational Background: Bachelor's degree in Marketing, Public Relations, or a related field.

Professional Experience: Minimum of 2+ years in marketing campaign execution and 2+ years in digital marketing, communications, or content strategy.

Technical Skills: Proficiency in project management software and Microsoft Office Suite (Word, Excel, and PowerPoint).

Digital Marketing Expertise: Experience with SEO, PPC, web channels, display advertising, social media, direct mail, and email marketing.

Project Management Abilities: Capacity to effectively manage multiple projects under deadlines, maintaining productivity and cost-effectiveness throughout project completion.

Organizational Skills: Strong organizational skills and attention to detail.

Written and Verbal Communication: Exceptional written and verbal communication skills.