Thomson Reuters
Director, Product Marketing Job at Thomson Reuters in Frisco
Thomson Reuters, Frisco, TX, United States
Thomson Reuters is seeking a talented product marketing leader to drive market awareness, innovation, and expansion within tax and accounting professional solutions. We are looking for a dynamic and influential individual with a passion for technology. If you fit this description, we would love to hear from you!
As the Director, Product Marketing for the Tax and Accounting business, you will play a crucial role in growing a world-class suite of solutions. This position significantly impacts the segment's trajectory and is key in coordinating product, sales, and marketing efforts to maximize growth.
About the Role
In this opportunity as a Director, Product Marketing , you will be:
Passionate about product positioning and messaging that resonates with buyers, decision-makers, and corporate executives.
Curious about technologies and industries, seeking to learn what differentiates your products from competitors and distill that information into simple, informative, and easy-to-understand stories.
An evangelist who loves the products they support and can energize and rally internal teams around a common cause.
A leader with strong management skills, capable of guiding and supporting a team of product marketers.
Adaptable to the styles and needs of different stakeholders - sales, product management, marketing, and other go-to-market teams.
Driven to position sales teams for success by creating quality materials that deliver clear stories through customer narratives.
Responsibilities:
Collaborate closely with the product team, marketing, and business partners to drive product roadmaps, sales pipeline targets, and sales effectiveness.
Manage successful product launches.
Guide and support a team of product marketers.
Develop messaging and positioning strategies that drive growth.
Identify and synthesize qualitative and quantitative feedback on products to develop a clear voice of the customer for internal stakeholders.
Ensure our value proposition and messaging differentiate our product portfolio in the marketplace, resonate with our target customers, and support our broader company vision and objectives.
Collaborate closely with channel leaders to partner on go-to-market strategies and tactics, including cross-sell and upsell motions.
Work closely with demand generation to provide key messaging documents and guidance on in-market campaigns.
Identify market opportunities based on data, research, and strategic analysis of our customers and their industries.
About You
You're a fit for the role of Director, Product Marketing if your background includes:
7+ years in Product Marketing or related roles supporting a SaaS product
Experience managing product marketing teams
Ability to set annual and quarterly plans and prioritize team projects and workload
Demonstrated ability to understand commercial, technological, and strategic drivers to build and execute multi-year strategy
Prior experience setting and driving successful delivery of complex product marketing campaigns
Experience working with cross-functional teams to develop and execute go-to-market strategies and multi-channel marketing programs
Ability to establish a broad vision and take ideas from concept through to completion
Understanding of fundamental workings and trends within a target industry
Bachelor's degree or equivalent, MBA preferred
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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