Marketing Operations Manager Job at Xe in Irvine

At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.

We are proud to be part of Euronet Worldwide (Nasdaq: EEFT), a global leader in processing secure electronic financial transactions. Under their Money Transfer division, Xe and Ria Money Transfer have been brought together to help establish the third largest money transfer business in the world.

We’re seeking a Marketing Operations Manager to join our rapidly growing B2B team. In this role, you’ll spearhead the optimization of our sales marketing operations, from technology implementation to lead qualification and conversion strategies. Your expertise will guide the planning and execution of omni-channel campaigns, and other initiatives aimed at improving conversions and pipeline velocity. Collaborating across departments, you’ll help drive sales and refine our sale and marketing funnel. Leverage our extensive audiences and third-party data to fuel B2B growth across multiple brands.

If you’re ambitious, results-driven, and ready to impact our marketing efficiency directly, we’d love to hear from you.

Our principles

• AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery
• RESPONSIBILITY - We get involved, bring our perspective and are always open to new ideas. We take personal responsibility
• COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community

Requirements

What you'll do:

• Design, build, maintain and optimize omni-channel marketing campaigns.
• Generate marketing qualified leads (MQLs) and coordinate handoff to sales.
• Plan and execute strategies to enhance quality of leads and improve conversion.
• Work with Sales and Marketing teams to optimize the lead funnel and pertinent campaign components (target audience, content, design, emails, posts, landing pages etc.)
• Support new product launches, physical and digital events with impactful communications that increase awareness and drive MQLs
• Create pertinent reporting to measure and continuously improve all facets of the process.
• Lead the integration and optimization of marketing automation and CRM systems.
• Evaluate, implement, manage and optimize new marketing technologies.
• Evaluate customer experience across multiple channels and touchpoints.

Who you are:

• BS/MS degree in marketing, finance, economics, mathematics, science, or a related field.
• 3 plus years of experience in digital marketing.
• Experience optimizing marketing process, tools, content and audience funnels.
• Experience working with marketing automation and reporting tools (HubSpot etc.)
• Working knowledge of HTML, CSS, and JavaScript development preferred.
• Up-to-date with the latest trends and best practices in digital marketing stack, processes and measurement.

Benefits

• Competitive Salary & Discretionary Bonus. Salary range $90,000-$110,000
• Paid Time off (Vacation, Sick & Public Holidays)
• Personal Days
• Discounted Euronet Employee Share Purchase Plan (ESPP)
• Retirement Plan (401k, IRA)
• Health Care Plan (Medical, Dental & Vision)
• Plumm Mental Health and Wellbeing Platform
• Volunteering day for a charity of your choice

We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organisation that encourages diversity in all respects.

At Xe we are committed to making our recruitment practices barrier-free and as accessible as possible for everyone. This includes making adjustments or changes for disabled people, neurodiverse people or people with long-term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us on recruitment@xe.com