Digital Marketing Manager

We are Archetype

Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 600 curious and creative individuals in 20 offices around the world that work together, knowing that our clients’ success is our success.

Archetype is nothing without the people who drive us forward, so we’re always on the hunt for new creative thinkers, expert problem solvers, passionate storytellers, and all-around good eggs. Together, we’re an agency that values collaborative working alongside autonomy, where flexibility is as important as reliability.

While our presence is global, our local market knowledge drives how we think, operate, and deliver in-market because our clients sit at the heart of everything we do. We celebrate ambition, encourage curiosity, and value kindness above all else.

The Role

As an integral member of the broader marketing team based out of San Francisco or NYC, the Digital Marketing Manager plays a key role in managing marketing campaigns, developing content strategies, overseeing social media management, and building relationships with clients. The successful individual in this role will deliver on current and new marketing programs, help identify new ways to meet client needs, and support new business efforts with high-level strategic marketing counsel.

At a minimum…

• The marketing account manager is experienced and broadly capable of working with multiple marketing skill sets, including social media, influencer, and content marketing.
• They provide excellent client service, applying Archetype's best resources and effectively supervising others to meet client needs with marketing programs.
• With guidance, may be responsible for smaller accounts (or the marketing arm of integrated accounts) by planning and managing objectives within budgets.
• As a day-to-day client contact, the AM delivers strategic counsel rooted in a solid understanding of the client's business and market.
• Collaborates across functions and practices to deliver effective content marketing strategies and editorial plans to meet the business objectives of clients
• Demonstrate an in-depth understanding of key content strategies and tactics and develop plans that recommend the best mix of tactics to achieve client business goals.
• Articulate strategic plans, consult at a strategic level with clients, and have an in-depth understanding of the budget-setting process.
• Manage an extensive pipeline of relevant influencers for client programs, staying organized and efficient.
• Manage the strategy and setup of paid social campaigns; measure, optimize, and report on paid campaigns.
• The AM will continue involvement in the execution of account work, while steadily increasing responsibility over teams and client deliverables. They manage budgets and develop SOWs as needed.
• The AM proactively helps to grow our marketing work with both existing clients and new business. They support the marketing team by mentoring teammates and colleagues interested in growing their marketing skills.
• Leverage the available tools and technologies for client campaign delivery, insights, and measurement and make recommendations to clients on appropriate tools.

In this role, you will bring…

• 4-6 years experience in tech PR, media relations, or communications, with some direct experience supervising individuals and managing teams
• Bachelor's degree in Marketing, Communications, or related field
• Based out of San Francisco or NYC and able to commute into the office at least one day per week
• Social Media Management, Influencer Marketing and Content Strategy skills
• Experience in managing digital marketing campaigns and analyzing performance metrics
• Client relationship management and communication skills
• Excellent written and verbal communication skills
• Ability to work independently and collaborate with cross-functional teams

And in return, Archetype offers…

• A competitive compensation package, including:
• Annual salary range of $96,000-$124,000
• 401k with match
• Generous employer contributions toward insurance premiums
• Paid mental health benefits
• Unlimited paid time off (minimum of 4 weeks strongly encouraged)
• Paid sabbatical after every 6 years of continuous employment
• 11 paid holidays plus a paid end-of-year office closure
• Paid short-term disability and extensive parental leave benefits
• Archetype Academy, mentorship, and other programs to support career development
• A transparent, collaborative, and inclusive working culture

Why Archetype?

We’re now a Certified B Corporation in North America. As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact. We are committed to setting a standard for other agencies by fostering a diverse, equitable, and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work, and in turn, inclusion helps our employees make a difference.

If you meet some but not all of our requirements, we would still love to hear from you. We value unique backgrounds that bring new perspectives to our team and know that many skills can be adapted or acquired. Strategic communications and marketing require creativity and problem-solving, and we know that a diverse team of individuals with differing backgrounds brings out the best work.

Archetype is committed to setting a standard for other agencies by fostering a diverse, equitable, and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work, and inclusion, in turn, helps our employees go out into the world to make a difference.