Outbound Marketing Manager Job at Idaho State Job Bank in Boise

Outbound Marketing Manager at Pearson in Boise, Idaho, United States Job Description At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. As an Outbound Marketing Manager focused on school district, parochial schools, private school, charters and Juvenile Justice agencies and their consideration of Advanced Placement, Honors and Career and Technical Education curriculum. You will play a pivotal role in expanding our market presence, establishing brand identity, and driving revenue growth. You will be responsible for developing and executing targeted outbound marketing campaigns to generate leads and build strong relationships with key decision-makers in school districts and assisting sales teams in communicating value propositions to their accounts. Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows: Minimum full-time salary range is between $80,000 to $90,000. This position is eligible to participate in the annual incentive plan, and information on benefits offered is here. Key Responsibilities: + Campaign Development: Design and implement outbound marketing campaigns tailored to the needs of school districts and other secondary education entities, including email marketing, cold calling, and direct mail. + Lead Generation: Identify and qualify potential leads, ensuring a steady pipeline of opportunities for the sales team. + Market Research: Conduct thorough research to understand the unique challenges and needs of school districts, and tailor marketing strategies accordingly. + Collaboration: Work closely with the sales team to align marketing efforts with sales goals and ensure cohesive messaging. + Performance Analysis: Monitor and analyze the performance of outbound campaigns, providing insights and recommendations for continuous improvement. + Content Creation: Develop compelling content for outbound campaigns, including emails, call scripts, and promotional materials. + CRM Management: Maintain accurate and up-to-date records in the CRM system, tracking lead interactions and campaign outcomes. + Collaboration with Campaign Marketing and DCE Team: Support the To view full details and how to apply, please login or create a Job Seeker account