Integrated Marketing Specialist Job at United Parks & Resorts Inc in Tampa

Busch Gardens is a place of thrills, fun and positive, lasting memories. And that's just what its like to work here! As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world. If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!

What you get to do:

As an Integrated Marketing Specialist, you'll support Busch Gardens Tampa Bay and Adventure Island parks by assisting in developing a wide array of marketing initiatives and managing the execution of marketing tactics across all channels. You will ensure seamless execution of marketing campaigns for consumer events at both parks. As a critical team member within a passionate and hard-working marketing team you will:

* Assist with the creative development & management of marketing promotional materials for consumer events, concerts, festival campaigns

* Project management of assigned marketing programs to include strategy, development, execution & performance management for consumer activation programs, including events such as Summer Celebration, Food & Wine Festival, Christmas Town, etc.

* Collaboration with interdepartmental teams for web content, email campaigns, social, PR and in-park communication.

* Lead the development of all Adventure Island Water Park consumer events from concept to approvals through execution working closely with water park management

* Assist with creating and executing marketing collateral to support all Adventure Island events, such as flyers, in-park communication, emails & website

* Analyze data after events are completed, create detailed event recaps and provide recommendations for changes or improvements

* Support in-park marketing initiatives

* Work with SeaWorld Parks & Entertainment Corporate divisions (Creative Services, Email, Social, Web) to execute multichannel marketing projects for the parks

* Work in a team environment and interact with others in a professional manner

* Communicate professionally and effectively with ambassadors, vendors, partners and our guests

* Perform other duties as assigned

What it takes to succeed:

* Bachelor's degree or equivalent combination of education and marketing experience

* 3 years minimum experience in marketing required

* Hospitality, tourism, and/or entertainment-related marketing experience highly preferred

* Superior multi-tasking, competing priority management and speed to execution designed for a fast-paced, flexible, and demanding environment

* Ability to manage and prioritize deadlines of diverse and high-volume projects

* Effective project management, tactical execution, including alignment, identification, and prioritization of resources for areas of responsibility

* Enthusiastic, confident leader with ability to build cross-discipline influence with a team that features diversified areas of expertise

* Proficient in Microsoft Office, specifically, Excel, PowerPoint, and Word.

* Must have a valid Driver's license and able to meet company driving guidelines

* Must be enthusiastic, confident, and able to handle multiple tasks simultaneously, meet tight deadlines and be extremely detailed

* Excellent communication skills (written and oral) with an ability to adapt communication style to several different audiences

* Must possess strong customer service skills, along with timely and accurate follow up

What else is important:

* Must be able to lift, push, pull and/or carry up to 50 lbs.

* Perform the following physical activities: kneeling, squatting, bend floor-to waist/waist-to-overhead, reach overhead, simple grasp and fine hand manipulation tasks (use of tools/keyboard/writing)

* Must be able to work indoors and outdoors, in varying weather, to include extreme heat

* Work regularly Monday through Friday but with flexibility based on business need to include weekends, evenings, and holidays. Occasional travel required.

Compensation:

* $19.25 per hour.

The perks of the position:

* Paid Time Off

* Complimentary Park Tickets and Passes

* Park Discounts on Food and Merchandise

* Medical, Dental, and Vision Insurance

* 401K Retirement plan

* Voluntary Insurance

* Life Insurance

* Disability Benefits

* Tuition Reimbursement

* Dependent and Health Care Flexible Spending Accounts

* Employee Assistance Program

* Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.