City of Englewood
Golf Marketing Coordinator Job at City of Englewood in Englewood
City of Englewood, Englewood, CO, United States
POSITION SUMMARY
The Golf Marketing Coordinator is responsible for coordinating, executing, monitoring, and measuring Broken Tee's (BT) marketing and communication efforts. This role collaborates with internal departments, sponsors, local community organizations, and external partners to develop and implement integrated communication strategies. The primary focus areas include social media, public relations, marketing, and communications.
In this role, the Golf Marketing Coordinator engages in creative initiatives, such as podcasts, videos, surveys, and focus groups, to enhance BT's brand visibility and community engagement.
THE IDEAL CANDIDATE
To excel in this position, the ideal candidate should be a proactive team player who is energetic, organized, creative, and self-motivated. They should possess strong verbal and written communication skills, with demonstrated experience in being detail-oriented and organized. Knowledge and experience in social media marketing, as well as a genuine interest in golf administration, are essential.The candidate must also have the flexibility to work nights and weekends as needed.
REPORTING RELATIONSHIPS
Reports to: Golf Supervisor
Direct Reports: None
DUTIES AND RESPONSBILTIES
The description below is intended to represent only the key areas of responsibilities; specific job assignments, duties, and environmental conditions will vary depending on the business need of the department and the particular assignment
Minimum Qualifications
Education: High School Diploma
Work Experience: 2 years or more of managing projects and meeting established timelines.
Certifications and Licensures: None
An equivalent combination of education and relevant job experience may be substituted.
Preferred Qualifications:
Education: Bachelors Degree in Communications, Marketing, or Journalism
Work Experience: 2 years or more of Marketing/Copywriting experience; Golf Knowledge
KNOWLEDGE, SKILLS, AND ABILITIES
Knowledge
Work is performed in a standard office environment, requiring sitting for extended periods of time, and occasional light lifting (up to 15 lbs.).Job requires visual and physical capabilities to perform work on computers and associated equipment for prolonged periods of time (4-6 hours daily).
HOURLY RATE
$17.47 - $26.21/Hourly Rate
APPLICATION DEADLINE
Open until filled.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
The Golf Marketing Coordinator is responsible for coordinating, executing, monitoring, and measuring Broken Tee's (BT) marketing and communication efforts. This role collaborates with internal departments, sponsors, local community organizations, and external partners to develop and implement integrated communication strategies. The primary focus areas include social media, public relations, marketing, and communications.
In this role, the Golf Marketing Coordinator engages in creative initiatives, such as podcasts, videos, surveys, and focus groups, to enhance BT's brand visibility and community engagement.
THE IDEAL CANDIDATE
To excel in this position, the ideal candidate should be a proactive team player who is energetic, organized, creative, and self-motivated. They should possess strong verbal and written communication skills, with demonstrated experience in being detail-oriented and organized. Knowledge and experience in social media marketing, as well as a genuine interest in golf administration, are essential.The candidate must also have the flexibility to work nights and weekends as needed.
REPORTING RELATIONSHIPS
Reports to: Golf Supervisor
Direct Reports: None
DUTIES AND RESPONSBILTIES
The description below is intended to represent only the key areas of responsibilities; specific job assignments, duties, and environmental conditions will vary depending on the business need of the department and the particular assignment
- Social Media (60% of time)
- Creates social media campaigns and integrates social media into other BT communications
- Manages social media calendar. Develops updates and posts for BT website, Facebook, Instagram, and other apps as necessary.
- Creates digital graphics for social medial, websites, and other BT communications.
- Assists with BT website maintenance and archive management.
- Marketing (35 % of time)
-
- Gathers content including photographs and video reels at BT events and programs.
- Provides marketing and outreach support in all areas of marketing and communications.
- Develops marketing campaigns for various programs, events, and membership. Coordinates and executes email campaigns and ensures uniformity of content and messaging to distribute within established timelines.
- Reviews and ensures quality of marketing distribution lists.
- Elevates BT branding and awareness through consistent messaging.
- Additional duties as assigned (5%):
- Assists with Sponsorship programs and outreach as needed
- Assists with keeping website up to date
- Writes and edits member newsletters, emails, and other types of communications.
Minimum Qualifications
Education: High School Diploma
Work Experience: 2 years or more of managing projects and meeting established timelines.
Certifications and Licensures: None
An equivalent combination of education and relevant job experience may be substituted.
Preferred Qualifications:
Education: Bachelors Degree in Communications, Marketing, or Journalism
Work Experience: 2 years or more of Marketing/Copywriting experience; Golf Knowledge
KNOWLEDGE, SKILLS, AND ABILITIES
Knowledge
- Advanced Knowledge
- Proficiency in Microsoft Office Programs, including Outlook, Word, Excel, PowerPoint, and Teams
- Proficiency in Adobe Software, including Photoshop, Premiere, Pro, Lightroom, Acrobat, and InDesign.
- Strong knowledge of Pay Per Click (PPC), Search Engine Optimization (SEO), Search Engine Marketing (SEM), and email marketing best practices.
- Ability to analyze data, generate insights, and make informed decisions to enhance content performance.
- Skilled in developing innovative ideas for captivating content.
- Working Knowledge
- Strong knowledge of Facebook, X(formerly Twitter), Instagram, Threads, and LinkedIn social media use.
- Organized and detail oriented
- Use of a Smartphone and Camera to capture videos and images
- Communication Skill: Excellent verbal and written communication skill, with the ability to craft compelling marketing content.Proficiency in creating clear, engaging social media posts. Strong presentation skills to effectively convey marketing strategies and results to stakeholders. Ability to adapt communication style to various audiences, from internal teams to community partners.
- Interpersonal Skill: Strong interpersonal skills with the ability to build and maintain positive relationships with team members, sponsors, local community organizations, and external partners. Customer-focused with a friendly and approachable demeanor, ensuring excellent engagement with golf community members and event participants.
- Computer Skills: Proficiency in social media platforms (e.g., Facebook, Instagram, X (formerly Twitter), LinkedIn) and social media management tools.Familiarity with creating and managing campaigns.
Work is performed in a standard office environment, requiring sitting for extended periods of time, and occasional light lifting (up to 15 lbs.).Job requires visual and physical capabilities to perform work on computers and associated equipment for prolonged periods of time (4-6 hours daily).
HOURLY RATE
$17.47 - $26.21/Hourly Rate
APPLICATION DEADLINE
Open until filled.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)